Introducing the GBP Post Scheduler: Steamline, automating and scaling Google Posts
8 mins read

Introducing the GBP Post Scheduler: Steamline, automating and scaling Google Posts

There’s no denying it: Posting updates (aka Google Posts) on the Google Business Profile is a real pain.

You just want to share all the cool things happening at your (or your customers’) business, but the process is a huge time-waster. There’s no scheduling option, so you’ll need to log in every time you want to post. What if you need to update multiple locations? Good luck because you have to keep posting the same content to every location.

Fortunately, managing your Google Business Profile becomes much easier and more efficient with our latest creation: GBP Post Scheduler.

This easy-to-use tool transforms the way Google Posts scales, offering effortless scheduling, multi-site distribution, and an exciting feature we’d like to share with you: AI content generation.

Effortless rescheduling

Save valuable time and make sure your GBP is always filled with engaging content by scheduling appointments.

No more manual releases every few days or last-minute rushes. Updates, offers, events – whatever you want to communicate to your customers – the GBP Post Scheduler has you covered.

Time schedule

You can schedule each post to appear at just the right time and set relevant expiration dates to ensure a consistent stream of content for potential customers to engage with.

A single dashboard gives you a complete view of what’s current, what’s planned, and what’s expired. It’s as easy as set and forget! If you need to make changes, all you have to do is edit what’s already scheduled or delete what’s active.

It is really that easy.

Distribution to multiple locations

When working with a brand with multiple locations, there may be times when you need to distribute the latest national promotions to all locations at the same time. As mentioned, Google forces you to do this in one place at a time. ugh!

But GBP Post Scheduler was built with scalability in mind. Now you can publish a post to multiple places at once, potentially saving hours of boredom. Ensure consistent content across your entire site network (or just a few) with just a few clicks.

AI Content Generation: GBP x GPT!

Say goodbye to writer’s block with our AI content creation feature. Our brand new integration with GPT ensures you always have engaging and engaging content at your fingertips.

Just give us a description of the message you want to deliver and in seconds our AI writing assistant will provide you with caption ideas to use and tweak.

AI content generation

Watch your posts maximize engagement and grab attention like never before. It’s the perfect blend of human brilliance and AI wizardry!

GBP Post Scheduler is the first in a series of innovations that use AI to revolutionize the way you do local SEO, helping you save time, gain valuable insights and create high-impact marketing strategies. Expect more AI-powered features to come to BrightLocal soon.

Bring the offer management into shape

GBP Post Scheduler is now available as a brand new Publishing Pack add-on for all subscribers.

Our publishing package also includes our other newest tool, Active Sync, which allows you to sync your business information across Google, Bing, Facebook and Apple. You can easily update information in each listing (e.g. opening times) and protect it from unwanted external changes to ensure customers see the most accurate and up-to-date information when they discover your business.

GBP Post Scheduler takes our posting management features to the next level, but here’s the good news: we’re keeping the same premium price at just $8 per location. That’s up to three times cheaper than providers like Yext and Moz Local.

Both GBP Post Scheduler and Active Sync are also available as a standalone version with our non-subscription account: Simply Listings.

How the GBP Post Scheduler works

Using the GBP Post Scheduler is a breeze. Watch this short video tour or read on to learn more.

The top navigation allows you to access the GBP Post Scheduler overview dashboard where you can:

  • Simply navigate to the desired location to manage your Google updates
  • Create bulk posts to publish across multiple profiles
  • Check which locations are connected to GBP
  • Get insight into live and scheduled posts for each location

Gbp Post Scheulder overview dashboard

To use GBP Post Scheduler for a site, ensure you have purchased a Publishing Pack and set up the GBP connection. Once this is done, you can efficiently manage your post.

Post to a single Google business profile

To post to an individual profile you can either navigate to the relevant location from the GBP Post Scheduler dashboard by clicking on ‘View’ or you can find it in the left navigation when in a location.

Gbp Post Scheduler site view

Once there, you will be presented with a dashboard showing all the posts for that specific Google Business Profile. You will see what is:

  • Live: Posts that customers can currently see on your profile
  • Planned: Posts you have already scheduled to publish
  • Expired: Events or offers that have ended and are no longer available on your profile
  • Rejected: Any posts you tried to publish that were rejected by Google

Clicking on “Create new post” will open a modal where you can post an update, offer or event. If you want to learn more about each post type, you can check out our guide to Google Posts.

post type

Everything you see in Google is recreated here for a seamless experience. You can add captions, images, buttons, start dates, and end dates, just like posting direct from Google, but with the important added ability to schedule your posts.

Once you are happy with the content, you can set the exact date and time for the post to be published.

Time schedule

However, if you’d rather publish right away, you can just click Publish Now.

Generate content with AI

With our AI writing assistant, generating AI content is incredibly easy and efficient. Instead of manually creating the title or caption for your post, you can send us information about the update, offer, or event and then click the Generate Content With AI button.

AI content generation

Within a few seconds you will get a caption generated by GPT-4. From there, you have multiple options: use the suggested content as-is, make changes to fit your needs, or even start a new prompt to explore different possibilities.

The quality and relevance of the AI-generated content is heavily influenced by the details you provide in the prompt. Be sure to include all relevant information about your update to get the best possible results. This feature is a valuable time saver, especially for large-scale releases, and allows you to create compelling content that resonates with your audience.

Bulk post on multiple profiles

Imagine you have a nationwide promotion that you want to distribute across your network of locations. Previously, this task would take hours of your time. But with our bulk posting feature, you can do it in minutes.

It’s easy to select two or more locations from the overview dashboard and click the “Create bulk post” button in the top right corner. You can use the search bar to quickly find specific locations.

Once you’re in bulk posting mode, follow the same familiar steps: select the post type, add your content, and decide whether to schedule the release date or publish immediately.


Whether you manage a few locations or hundreds, GBP Post Scheduler saves real time and ensures your customers reach compelling content on every profile.

Start now by adding our new Publishing Pack to your plan to get access to Active Sync and GBP Post Scheduler.

Christian Banister

Kristian is Product and Marketing Director at BrightLocal. He will appear on the blog to update our audience on important happenings at BrightLocal and in the local SEO industry. Kristian has over a decade of SEO experience and has spent the last few years working in SaaS companies.