How lengthy do you spend writing meta descriptions in your weblog posts and product pages?
Regardless of how lengthy you’re spending, it would all be a waste of time.
The significance of meta descriptions is simply one other search engine optimization debate making noise in search engine optimization Fb teams and in every single place else SEOs can discover a platform to debate issues – however it’s a related debate.
Nevertheless, fairly than studying opinions on Fb teams, you would simply take a look at this analysis finished by Evan Corridor at Portent and let the info do the speaking.
They used a listing of 30,000 key phrases taken from their shoppers with model phrases filtered out. They then entered the key phrases into STAT Search Analytics and pulled rankings for each desktop and cell search outcomes.
The objective? To search out out if Google’s really utilizing the meta descriptions you’re writing.
Listed here are some outcomes of the analysis:
- First-page rewrite price: 71% for cell and 68% for desktop. In different phrases, Google makes use of the meta description tag for the snippet round 30% of the time when the web page ranks on the primary web page.
- Rewrite price by search quantity: the upper the search quantity of the key phrase, the much less probably Google is to rewrite the meta description.
- Rewrite price by question size: like search quantity, long-tail queries are likely to have search outcome snippets that don’t use the web page’s meta description.
These are simply a number of the completely different stats you will discover in Evan’s article.
However you’re most likely questioning what it’s best to do with your personal meta descriptions.
As Evan says, you shouldn’t hand over on writing good meta descriptions. However, you possibly can simply be good about it.
For instance, as per the research, if you happen to’re concentrating on excessive search quantity key phrases, it’s higher that you simply put extra time in developing with a greater meta description.
And for extra situations, simply give a have a look at the stats within the analysis.