Is Your IP Handle A Google Rating Issue?
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Is Your IP Handle A Google Rating Issue?

Is Your IP Handle A Google Rating Issue?

Age-old tales and recommendation just like the beneath from Brian Dean would have us consider that your server’s IP deal with will have an effect on your rankings.

Backlinko IP AddressScreenshot by creator, July 2021

I imply, why not? In case your server is all porn, playing, or Viagra, it could make sense to blacklist the server, proper?


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However is it a delusion?

One may think it wouldn’t be a lot assist if Google blacklisted the server as a result of web optimization black hats may transfer their server. However it could turn into a continuing sport of Hungry Hungry Hippos.

That, and with proof we’ll share beneath, is why web optimization professionals are getting combined messages right here. Under, we focus on the reality behind IP addresses as a rating issue.

The Declare: IP Handle As A Rating Issue

In the case of IP addresses as a rating issue, issues can get cloudy within the web optimization group. And it’s troublesome to know who or what to consider.


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The thought of IP addresses as a rating issue started with the time period “unhealthy neighborhoods.”

Dangerous neighborhoods are based mostly on the concept that if you happen to’re on shared internet hosting, your IP deal with is shared with all these different websites on the identical shared server.

Basically, this might imply you’re sharing a server with 5, 20, 100, 1,000, and even 20,000+ different web sites.

For those who share a server with 499 different web sites speaking about porn, does this affect your rankings?

Do you have to get a devoted IP deal with? Or cloud internet hosting?

Let’s discover the proof.

The Proof Of IP Handle As A Rating Issue

Is IP Handle A Rating Issue?

Google’s Matt Cutts answered this IP deal with query again in 2003.

SEO ClientScreenshot by creator, July 2021

His response:

“I actually wouldn’t fear about it that a lot.”

However later in Might 2011, Kaspar Szymanski, Google’s Search High quality Strategist, tweeted:

Kasper SzymanskiScreenshot by creator, July 2021

As you’ll be able to think about, this raised some confusion within the web optimization group. In June 2011, Google launched a weblog submit about defending customers from malware hosted on bulk subdomain providers.


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Then in July 2011, Google banned a whole subdomain,,  as a result of the host had an uncommon quantity of spammy websites.

banned subdomainsScreenshot by creator, July 2021

Lastly, in 2018, Google’s John Mueller laid this to relaxation when requested the same query about IP addresses on Twitter.

Phillip BurgerScreenshot by creator, July 2021

Mueller’s response was easy and direct:

John Muller NopeScreenshot by creator, July 2021

So, we will guess this was a possible rating issue again within the early 2010s. However that’s not the case anymore.


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Does The Server Location Matter For web optimization?

When you’ve got your web site hosted within the U.S. however transfer it to a server in Brazil, will that affect your web optimization?

Mueller answered this query on Twitter, stating:

For those who transfer to a server in a unique location? Often not. We get sufficient geotargeting data in any other case, e.g., from the TLD & geotargeting settings in Search Console.

Does IP address change with geolocation tweetScreenshot by creator, July 2021

Do IP Addresses Have an effect on Hyperlink Constructing?

Many web optimization execs consider the server location and totally different C-Class IP addresses can enhance rating.

Google Still Cares About C Class IPSScreenshot by creator, July 2021

Actually, if you happen to’re serious about this in relation to your hyperlink constructing technique, you aren’t doing hyperlink constructing proper.


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Need proof?

Mueller answered this query in a Google Hangout with a easy “no.”

He added:

“That isn’t one thing the place that you must artificially purchase IP deal with blocks to simply shuffle issues round. And particularly if you’re on a CDN, then you’ll find yourself on an IP block with different corporations as effectively. Or if you’re on shared internet hosting then these items occur. That isn’t one thing that that you must artificially transfer round.”

Is A Shared IP, Devoted IP, Or Cloud Internet hosting Higher For web optimization?

It doesn’t matter if in case you have a shared IP, devoted IP, or cloud internet hosting for web optimization.


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Mueller answered this query associated to devoted IP and web optimization on Twitter.

Does bad neighborhood affect Google ranking tweetScreenshot by creator, July 2021

IP Handle As A Rating Sign: Our Score

Is Your IP Address A Google Ranking Factor?

Your IP deal with doesn’t affect your rankings, not less than not anymore.


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The overall consensus is that your time is best spent focusing in your web site efficiency and content material.

Featured picture: Paulo Bobita

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