LinkedIn altering feed, will present much less low-quality content material, polls
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LinkedIn altering feed, will present much less low-quality content material, polls


LinkedIn is now lowering the visibility of a number of varieties of content material in its feed, together with polls and engagement bait.

Right here’s what LinkedIn introduced is altering. 

Much less “low-quality content material.” Any posts that explicitly ask for or encourage engagement, similar to feedback or reactions, may have much less visibility within the feed. LinkedIn mentioned customers discover a lot of these posts that exist solely to spice up attain “deceptive and irritating.” 

Fewer polls. You needed to know this one was coming. When you repeatedly browse LinkedIn, it’s turn out to be frequent to see a number of polls in your feed day-after-day. Many of those are from folks you don’t know. LinkedIn mentioned it has higher filtering and guarantees to indicate solely “useful and related” polls, from folks in your community.  

Much less irrelevant updates. Ever seen a connection congratulate somebody you’ve by no means met a few latest job change? LinkedIn says it should cut back how typically customers see this and attempt to present “extra focused exercise” out of your community. 

“I don’t need to see this.” Along with algorithmic feed adjustments, LinkedIn is giving customers a technique to inform LinkedIn what they don’t need to say. All particular person posts will embrace an “I don’t need to see this” possibility. You may restrict content material by authors or matter – plus you’ll be able to select to not see any political content material. 

Why we care. These are optimistic and wanted adjustments that LinkedIn hopes will lead to a feed filled with related, dependable, credible and genuine content material. Hopefully, you haven’t been utilizing engagement-baiting techniques on LinkedIn. However in case you have? Count on your engagement and attain to say no as LinkedIn’s algorithm will not reward these techniques with higher visibility.


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About The Writer

Danny Goodwin is Senior Editor of Search Engine Land. Along with writing every day about web optimization, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter specialists. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo. Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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