In today’s competitive cloud landscape, effectively connecting with customers and showcasing capabilities is critical to growth. Broadcom’s Partner Insights page is a powerful tool that helps partners manage their profiles, demonstrate expertise, and build credibility. This guide examines the features of the Partner Insights page and provides a step-by-step approach to getting VMware Cloud Service Providers approved for Broadcom’s Sovereign Cloud solution

1. Improve customer relationships with Partner Insights

The Partner Insights page bridges the gap between VMware partners and their customers, providing a central platform to showcase services and expertise. By optimizing this page, partners can:

• Highlight services and customer success stories: Include case studies, testimonials, and other success stories that will attract potential customers and establish credibility.
• Gain visibility in customer searches: Regularly updating your page with new offerings and certifications maintains relevance and increases visibility in searches, making it easier for customers to find the solutions they need.

2. Tools and features for partners

The Partner Insights page contains a number of tools designed to support VMware partners. Key features include:

• Customer loyalty analytics: Partners can view data insights to understand customer interactions, preferences and trends to help refine offerings to better meet market needs.
• Certification tracking: Partners can easily update certifications and track managed services to ensure customers have access to world-class expertise that meets industry standards.
• Marketing resources: Use various marketing materials to promote services and stay competitive in the market.

3. Customize your Partner Insights page

Keeping the Partner Insights page attractive and up-to-date is critical. With available customization options, partners can easily:

1. Update service offerings and add new certifications.
2. Present areas of expertise for specific industries or market niches.
3. Access and editing Content within the dashboard to keep the page relevant.

Regular updates keep your site optimized for search and make it easier for customers to find your latest features. For more details and step-by-step instructions for accessing and editing your Partner Insights page, click Here.

4. Steps to become a Broadcom Sovereign Cloud Partner

As customer demand for secure, compliant, and locally managed data storage grows, becoming a Broadcom Sovereign Cloud provider provides a valuable opportunity to differentiate your services. This award demonstrates a commitment to data sovereignty and compliance with regional regulations and is aimed at customers who value data security and privacy. Broadcom has maintained an industry-leading sovereignty criterion, which previously included a 20-point criterion and has now been simplified to a 10-point criterion. Applying to become a Sovereign Cloud Partner is very easy. How to apply for the Sovereign Cloud award:

1. Sign in to the Partner Insights dashboard at expert.broadcom.com.
2. Select the “Cloud Service Providers” tab. and select the “Edit” option.
3. Either…a) Select the data center Tab where you want to confirm sovereignty cloud status yourself -or- b) Create a new data center by selecting the save location and clicking Save.
4. Open the data center and add a new Sovereign Cloud entry.
5. Fill out the required fields and follow the instructions.
6. Use the switch to indicate whether the criteria are met. If you select “No,” provide a reason.
7. Submit the application: Once all information is complete, click Apply to submit the application for review by the administrator.

Once submitted, your application will be reviewed by an administrator. Once approved, the Sovereign Cloud logo will appear on your Partner Insights page, allowing you to promote this designation as a trusted service for protected and compliant data. For more details and step-by-step instructions on becoming a Sovereign Cloud partner, click here Here

Diploma

The Partner Insights page is a critical resource for Broadcom partners, providing tools and features that increase visibility and drive connections with customers. By actively interacting with the platform, partners can optimize their offerings and stay ahead in a rapidly changing market. We encourage all partners to explore the Partner Insights page, get approved by Sovereign Cloud, and make the most of their opportunities to drive business success.

Additional resources

Blog | Broadcom’s Sovereign Cloud Approach: Enabling Innovation and Control for Customers | Hock Tan, President and CEO Broadcom

Blog | Why Sovereign Cloud is essential for modern businesses | Stan Kwong, Senior Product Line Marketing Manager – Sovereign Cloud

Web | VMware’s Sovereign Cloud and 10-point criteria on the Sovereign Cloud website