Meta expands Reels ads on Instagram and tests AI features

At a promotional conference this week, Meta unveiled innovative new features for Reels, its short video product.

Businesses will soon be able to place ads between reels on Instagram, an option previously reserved only for Facebook.

The ads are designed to fit into the Reels experience so they don’t interrupt the user or feel out of place.

Additionally, Meta brings its app ads to reels, which can help businesses drive more downloads.

With music playing a big part in video interaction on social media, Meta tests AI to optimize audio in frame-by-frame Reels ads.

Meta plans to make these solutions more widely available in the coming weeks. Find out more about what to expect here.

Reels Ads on Instagram

Video content on social media has been growing rapidly lately. Meta shows that more than half of users’ time on Facebook and Instagram is spent watching video content.

Reels has seen significant growth, reaching over 2 billion daily reshares, doubling in the last six months.

To capitalize on this, Meta Reels is expanding ads on Instagram.

This allows brands to use reels to reach huge audiences, providing a new way to reach potential customers.

Promote apps in Reels ads

Meta enables app ads, formerly called app install ads, for Facebook and Instagram reels.

App promotion ads allow businesses to expand their reach and grow their user base.

With so many apps available on mobile phones, it can be difficult for businesses to gain visibility. Placing app ads on Reels can help advertisers create order and connect with audiences who are open to new ideas.

Using AI to optimize music in ads

Meta found that ads with music and voice-over tended to generate a 15% better response from viewers than ads without sound.

Recognizing the impact of music on viewer engagement, Meta is testing music optimization for its single-image Reels ads.

With free access to high-quality music through the Meta Sound Collection, advertisers can find and integrate audio files into their Reels ads during the creative process.

Enriching single image reels ads with music will likely produce good results if done well.

In total

Meta is improving its Reels ads in several ways to provide more business opportunities.

Specifically, Meta is testing the use of AI to optimize music for single-image Reels ads.

Advertisers will soon be able to place ads between reels on Instagram, expanding beyond Facebook.

Businesses looking to reach their audience through short videos should consider these AI-powered tools where available.

Featured image: Sergei Elagin/Shutterstock

source: Meta