Microsoft Store Ads go global and new features unveiled

Microsoft Store Ads is expanding globally and introducing new features to optimize advertising and increase reach, as evidenced by the success of Miracle Games.

Microsoft announces the expansion of Microsoft Store Ads to over 150 regions worldwide.

The extension was unveiled at the company’s annual Microsoft Build conference and was just one of several updates to the Store Ads platform.

In parallel with global expansion, Microsoft introduced new features and improvements to simplify the advertising process and increase reach.

This article provides an in-depth look at these updates, their impact on advertisers, and a real-world success story of using Microsoft Store Ads.

Global spread

In 2022, Microsoft introduced Microsoft Store Ads to help developers increase the visibility of their apps and games.

To continue the momentum, Microsoft announced during build that Microsoft Store Ads reach will be expanding beyond the US to more than 150 regions worldwide starting in June.

This expansion allows advertisers to reach more customers through premium search ads in the Microsoft Store and Bing search results.

New Tools: Leveraging innovation to simplify advertising

Microsoft understands the time value to advertisers and wants to streamline the process of increasing product awareness and incentivizing customer actions.

Microsoft has introduced an improved Microsoft Store Ads onboarding experience that makes it easy for advertisers to set up eye-catching ad placements.

One tool to help advertisers is Premium Search Ads, a feature that allows for visual and prominent ad placement and helps advertisers connect with customers.

Advertisers are now available in the Microsoft Store and can use this feature to highlight their apps for download.

Breaking Limits: Increase Ad Reach

Bing, a Microsoft company, generates 14.5 billion searches worldwide every month.

Microsoft took advantage of this opportunity and announced that Store Ads would go beyond the Microsoft Store on Windows.

Advertisers can now trigger their ads like regular product ads on Bing’s search engine results page (SERP), increasing their reach.

Advertisers who want to use this feature must create a Microsoft Store ad campaign in Microsoft Advertising and ensure that the ad distribution control is set to “All”.

Improvement of the user experience: Simplified processes and more control

Microsoft has announced several features to save advertisers time, including Partner Center integration and a simplified onboarding experience.

With the simplified interface, advertisers who sign up for Microsoft Store Ads can link their apps with one click.

Looking up app information becomes easier; Advertisers can search by app name, store ID, publisher name, or seller ID

Expanding the list of features, advertisers can now track and analyze app installs, in-app purchases, and customer interactions within the app.

In addition, advertisers can use the Microsoft Advertising Software Development Kit (SDK) to retarget audiences on the Microsoft Network.

In total

The updates announced at Microsoft Build 2023 highlight a dynamic shift in digital advertising strategies, with Microsoft Store Ads becoming a core platform.

As the platform expands beyond US borders into more than 150 regions and introduces new features, advertisers will have more ways to connect with their audience.

Microsoft Store Ads updates provide a glimpse into the future of advertising, where technology and innovation will continue to transform the way we connect, engage, and do business.


Featured image: IB Photography/Shutterstock