Mozilla, the non-profit organization that developed the Firefox browser, announced its acquisition of an AI-based software company that identifies fake reviews for consumers through browser extensions and an online review analyzer.

Mozilla

Mozilla is a non-profit organization that provides free software and has created an open source AI community focused on building trustworthy and useful products.

Fakespot is a company that focuses on helping consumers choose products from trusted retailers through their fake review detection technology.

Their AI-powered browser extensions scan reviews and can detect fake reviews.

Consumers can also access their Fakespot analyzer technology through the Fakespot website, where a user interface accepts URLs and detects fake reviews.

The technology comes at a good time as shady sellers have started using ChatGPT to generate fake reviews.

Numerous fake reviews have been discovered by searching Amazon for words commonly created by ChatGPT, such as “As an AI language model‘ as reported by CNBC.

Those are the reviews that get intercepted, but no doubt other traders are smart enough to remove the ChatGPT signatures.

Screenshot of Fakespot analyzer

Fakespot uses artificial intelligence and machine learning systems to detect statistical patterns that indicate fake reviews.

The product provides a better picture of what a product’s true standing is in reviews.

Fakespot for Chrome lists these features:

• “Instant Fakespot Guard seller ratings while shopping. Never buy a bad product from a bad seller ever again.
• Instant Fakespot grades. When shopping, never let fake reviews fool you.
• Search result sorters and filters allow you to sort and filter by top grades.
• Highlights show you what the reviews are about at a glance, using our proprietary artificial intelligence analytics.”

The bottom line, according to Mozilla, is sales that leave more satisfied customers and fewer returns for merchants, a win-win for consumers and honest merchants.

Steve Teixeira, Chief Product Officer at Mozilla, commented to Search Engine Journal:

“We couldn’t be happier to welcome the Fakespot team to Mozilla.

Everything we do with Firefox is about making the web better for people – more fun, more trustworthy, more rewarding.

Fakespot is a perfect fit, a product that greatly improves the experience of buying products online, increasing trust and providing a better experience while maintaining privacy for everyone who uses it.”

Fakespot integration with Firefox

Mozilla’s announcement states that they will invest in the growth of the company and eventually integrate Fakespot’s functionality directly into the Firefox browser.

Browser extension users will continue to enjoy the functionality as before.

Read Mozilla’s announcement:

Fakespot becomes part of Mozilla, bringing trusted shopping tools to Firefox

Featured image from Shutterstock/Asier Romero