Whether you like it or not, Google Analytics 4 (GA4) has become the new reality in the analytics world. Embracing this change, BrightLocal is excited to present a gift to all marketers struggling to navigate GA4.
Our latest course, “Google Analytics 4: Local SEO Basics,” led by expert Dana DiTomaso, is aimed at in-house marketers and agency SEOs and helps them unravel the intricacies of GA4 from a local SEO perspective.
In 22 informative instructional videos you will:
- Adopt the analytical mindset, learn to understand GA4 data collection, and become familiar with the terminology and interface to create a good starting point.
- Explore GA4’s event-based data model, which includes property and data stream creation, built-in (extended) events, adding custom events, and viewing event parameters.
- Evaluate marketing success in GA4 by adding conversions (goals), exploring default channel groups, and tracking Google Business Profile (GBP) and offline advertising traffic using Urchin Tracking Modules (UTMs) for effective tracking.
- Master GA4’s reports, customize your tool by modifying or creating reports, and expand the reporting menu for detailed insights into Google business profile and offline advertising traffic.
Here’s Dana with an overview of the course:
As with all BrightLocal Academy courses, you can strengthen your understanding through interactive activities and quizzes, ensuring a comprehensive understanding of concepts. Once completed, put your knowledge to the test with a final exam and demonstrate your newly acquired skills with a shareable certificate.
Who is this course suitable for?
This course is aimed at in-house marketers who need to use GA4 regularly, even if GA4 was set up for them. Additionally, SEOs from agencies without in-house analytics support gain valuable insights to improve their GA4 skills.
How can I join?
Anyone can access this course, whether you are a BrightLocal customer or not. You can also be among the first to know when new courses are available by signing up for free. Here’s how:
If you are a BrightLocal customerYou can access the Academy through your BrightLocal account. Log in, click “Learning Resources” at the top of the screen and select “BrightLocal Academy” from the drop-down menu.
You must create a free BrightLocal Academy account before enrolling in the Google Analytics 4: Local SEO Essentials course.
If you are not a BrightLocal customerYou can join BrightLocal Academy for free and follow the steps above to enroll in the course.
Would you like to learn more about BrightLocal Academy?
Check out the official BrightLocal Academy FAQs here:
What is BrightLocal Academy, how does it work and how can I register?
What courses does BrightLocal Academy offer and how long do they last?
If you have any questions, please feel free to contact us or leave a comment below. We hope you find this new course useful and can’t wait to hear how it helped you improve your local SEO skills.
Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that educate the local SEO community to become experts in local marketing and using BrightLocal products.
