Dive into the dynamic world of franchise and multi-location search engine optimization (MLSEO) with our expert-led course, Mastering Franchise and Multi-Location SEO: From Strategy to Execution. Join the renowned Steve Wiideman for this brand new course from BrightLocal Academy.

This isn’t just another SEO course – it’s your entry into the art of increasing multi-site brand visibility on search engines like Google and Bing. Whether you’re an aspiring SEO expert or a seasoned marketer looking to hone your skills, this course will give you the knowledge and tools you need to excel in the competitive SEO landscape.

What you will learn

In this course, Steve will walk you through the essential areas of local SEO, focusing on improving visibility on major search engines like Google and Bing. By the end of the course, you will be able to:

• Understand local SEO strategies: Gain practical knowledge of all aspects of a local SEO strategy tailored to multi-location brands.
• Set and track KPIs: Learn how to set key performance indicators for an MLSEO campaign.
• Identify SEO opportunities: Confidently identify SEO opportunities related to location and specialty pages, data management, syndication requirements, and reputation management challenges.

Here Steve gives an overview of the course:

Each module is packed with interactive activities and quizzes to enhance your learning. At the end of the course, you can take an exam and receive a certificate that you can proudly share on social media to demonstrate your newfound expertise.

Who is this course for?

This course is designed for people with average SEO knowledge. We recommend that participants have a basic understanding of digital marketing, website traffic analysis, and basic software skills (Google Sheets, Excel, Google Docs, or Word). While no coding knowledge is required, we recommend learning basic HTML and JavaScript to become a well-rounded SEO professional. For those new to SEO, BrightLocal Academy offers a Local SEO for Beginners Guide to help you build a solid foundation before diving into this course.

How can I participate?

Anyone can access this course, whether you’re a BrightLocal customer or not. You can also be among the first to hear about new courses by signing up for free. Here’s how:

If you are a BrightLocal customer, You can access the Academy through your BrightLocal account. Log in, click on ‘Learning Resources’ at the top of the screen and select ‘BrightLocal Academy’ from the dropdown menu.

You must create a free BrightLocal Academy account before enrolling in the Mastering Franchise and Multi-Location SEO: From Strategy to Execution course.

If you are not a BrightLocal customer you can join BrightLocal Academy for free and follow the steps above to enroll in the course.

Would you like to learn more about BrightLocal Academy?

The official BrightLocal Academy FAQs can be found here:

What is BrightLocal Academy, how does it work and how do I register?

What courses does BrightLocal Academy offer and how long do they last?

If you have any questions, please feel free to contact us Contact us. We hope you find this new course useful and can’t wait to hear how it helped you improve your local SEO skills.

Kate is responsible for managing BrightLocal’s educational content, ensuring we create valuable resources and courses that enhance the skills of the local SEO community so they can become experts in local marketing and using BrightLocal products.