New: Pinpoint ranking insights with flexible grid points

Say goodbye to wasted grid points and hello to more precise ranking insights with flexible grid points in the Local Search Grid.

It’s time to break free from the confines of the square and make every grid dot count. Add or remove grid points to track search visibility in the areas most important to your business or your client’s.

Remove irrelevant grid points

Ever faced with a report where grid points are over water? Not only is it a waste of credits, but it can also lead to awkward conversations with customers who wonder why you are “talking to people on boats”.

No worries! Now you can easily remove any grid dots that appear over bodies of water and ensure your reports resonate with customers the right way.

Think outside the box

Most cities and towns don’t fit neatly into a box — they come in a variety of shapes and sizes — and a square grid may not accurately represent where potential customers are located. But with flexible grid points, you can design your grid to better reflect the population density of a neighborhood, town, or city. This allows you to focus on what really matters when it comes to search visibility: driving more traffic and leads.

Track visibility in different regions

This update is critical for businesses traveling to serve customers in multiple cities or regions. Let’s say your client is an HVAC contractor in Modesto, California. Additionally, they serve customers in nearby cities like Sacramento, Stockton, and Fresno.

Previously, you had to create a large grid to cover all of these regions, resulting in many grid points in sparsely populated areas.

But now you can create a report that only covers the specific areas they serve. That means less waste and clearer insights into regions that lack search visibility.

Multi-region reports aren’t just beneficial for traveling businesses. Many brick-and-mortar stores attract customers from a variety of locations, such as malls, car dealerships, tourist attractions, restaurants, and spas. They also need ranking insights that accurately reflect their catchment areas.

With flexible grid points, you can confidently present the true reach and impact of your (or your client’s) business, no matter where prospects are located.

Make every grid point count

We’re always working to improve our tools and are excited to introduce flexible grid dots. We believe this change will help you track your local visibility more accurately than ever.

It is now available to everyone. So just open the Local Search Grid and give it a try.

Kristian is Director of Product and Marketing at BrightLocal. He will appear on the blog to update our audience on important happenings at BrightLocal and in the local SEO industry. Kristian has over a decade of SEO experience and has spent the last few years working in SaaS companies.