With the sturdy progress in ecommerce throughout Europe, additionally comes a powerful progress in marketplaces. European on-line marketplaces are estimated to worth round 120 to 150 billion euros. However the markets for on-line marketplaces differ per nation.
That marketplaces make up a big proportion of ecommerce in Europe has been recorded earlier, however with the expansion in ecommerce itself, marketplaces have seen a powerful progress this yr as properly. Earlier this month, analysis by Inriver confirmed that almost half of all on-line product searches within the UK and Germany began in marketplaces.
50% of web shoppers use marketplaces.
A current report revealed by RetailX states that throughout Europe, 50 p.c of web shoppers use marketplaces. Within the UK, as many as 64 p.c of consumers flip to marketplaces first. This can be a massive change from what RetailX had beforehand recorded: 57 p.c. 1 / 4 of all UK on-line purchasing occurred on Amazon.
Ecommerce in Europe €396 billion in 2021
Complete ecommerce revenues in Europe are estimated at 396 billion euros in 2021. With marketplaces garnering round half of ecommerce gross sales, RetailX estimates the worth of European marketplaces round 120 billion to 150 billion euros. This can be a vital progress when in comparison with the 100 billion euros estimate in RetailX’s report from final yr.
Market panorama in Europe
Whereas marketplaces have gotten extra dominant throughout Europe, the report reveals that there are vital variations per nation. In Spain, the market continues to be dominated by combined marketplaces which can be market spin-offs from retailers, comparable to El Corte Inglés and Privalia.es. Probably the most established European marketplaces have grown of their residence areas, with the Dutch Bol.com reaching 79 million visits per thirty days. Germany’s OTTO has grown it’s income in 2020 with 37 p.c when in comparison with its internet gross sales in 2019.
‘Allegro is now third largest market in Europe.’
In line with the report, as of April this yr, Polish market Allegro was the third largest market in Europe. With 185 million visits per thirty days, it’s now simply behind Amazon and eBay. Russia’s normal market Wildberries has additionally been rising, it now has round 149 million month-to-month guests. This places it in fourth place in Europe by visits.
Prime 5 hottest marketplaces
The 5 hottest marketplaces primarily based on how manu European customers use them are listed beneath:
| Amazon | 86% |
| eBay | 69% |
| Etsy | 29% |
| Asos | 28% |
| Want | 17% |
Ecommerce throughout Europe
Germany and the UK have a really excessive proportion of marketplaces in comparison with non-marketplace retailers throughout the entire on-line retail visitors pattern. There’s a rising proportion of outlets which can be additionally turning into marketplaces, working marketplaces or who wish to promote on marketplaces.
The Czech Republic, Denmark, Finland, Greece, Norway, Sweden and Slovenia are on the opposite finish of the size as they’re all very gentle on marketplaces. Nearly all of on-line gross sales in these international locations come from non-marketplace websites.
The report mentions that Spain, Italy, Poland and to some extent France and Portugal have an nearly 50 p.c cut up between marketplaces and non-marketplace retailers. In these markets Amazon isn’t a dominant presence. Allegro and Wildberries are focusing on these markets, doubtlessly filling that Amazon void quickly.