Reaffirms Place as Privateness-Centric Answer for Retailers with Spatial Intelligence Platform
5 mins read Reaffirms Place as Privateness-Centric Answer for Retailers with Spatial Intelligence Platform

Mountain View, Calif. – December 21, 2021 –,the trade’s first and solely Synthetic Intelligence (AI) powered Spatial Intelligence platform, introduced at this time its dedicated stance to delivering enterprise outcomes to retailers via a privacy-preserving approach. The answer allows retailers and different companies to unlock new progress alternatives with a considerably improved ROI usually exceeding 1,000% yearly, via an unbiased and privacy-centric method. By integrating with current infrastructure, comparable to safety cameras, delivers nameless, real-time options to corporations that enable them to uncover insights about their buyer habits and make data-driven enterprise choices. complies with The Normal Information Safety Regulation (GDPR) and the California Shopper Privateness Act (CCPA) by amassing 100% nameless location knowledge with out the necessity to faucet into a person’s cell phone capabilities. The corporate gives a privacy-centric resolution that delivers unbiased knowledge with out measuring any personally identifiable info (PII) or demographic info, empowering retailers to realize optimistic enterprise outcomes in an unbiased approach. 

“Many options at this time leverage smartphone knowledge to offer retailers with enterprise insights into their clients. These analytics usually include demographic knowledge or personally identifiable info, main retailers to bias their enterprise choices or create a privateness threat in utilizing this knowledge,” stated Alan Flohr, Chief Income Officer of “Our spatial intelligence expertise is main the trade in delivering privacy-preserving analytics that retailers have to speed up their profitability via an unbiased method. The info captured via their very own property permits retailers to take care of client belief and drive efficiency enhancements throughout their group.”

“Information is a commodity, however personally identifiable knowledge can be a enterprise threat. With growing knowledge regulation and growing frequency of hacker assaults, storing private info can expose companies to legal responsibility,” stated Jason Sadowski, Ph.D., Head of Information Science at “ is engineered from high to backside with a privacy-first stance. We provide exact insights into human habits whereas sustaining compliance with the world’s strictest knowledge privateness laws. Our clients get the good thing about location-based analytics and the people transferring via their areas get to maintain their autonomy and privateness.”

Trade laws are holding corporations to excessive requirements on privateness compliance and knowledge safety. Lately, the enforcement of GDPR and CCPA have impacted how corporations gather and use knowledge. Many options, together with cell geolocation knowledge or location analytic knowledge, usually require smartphone location monitoring, GPS knowledge, the utilization of third-party apps, and geofencing to work. The stack was constructed with a privacy-first method, by no means tapping right into a buyer’s cellphone utilization and solely leveraging a retailer’s current digital camera property to accumulate insights. 

“Individuals’s actions are being continuously tracked by an opaque trade of information brokers that promote surveillance-as-a-service to everybody from retailers to advertisers,” stated Michelle Shevin, who works for one of many nation’s largest philanthropic organizations targeted on social justice and digital rights. “Whereas a lot of its rivals depend on cell geolocation and different problematic layers of information assortment and surveillance, is proving that retailers don’t want to decide on between analytical worth and defending their clients’ privateness. Demonstrating this non-PII method to high-value analytics is a crucial piece of sustaining belief and preserving privateness whereas pursuing enterprise targets.”’s distinctive resolution captures and shows people as nameless transferring dots on a given flooring plan, comparable to a retail retailer, shopping center, and grocery retailer. Firms could make strategic enterprise choices in real-time based mostly on these observations with out impeding a person’s privateness.’s Spatial Intelligence expertise is used to enhance enterprise outcomes in quite a lot of retail use instances together with: 

  • Loss prevention: Predicting suspicious buyer habits, like shoplifting, in bodily shops in an unbiased approach.
  • Show and merchandising optimization: Re-designing how sure merchandise is positioned in-store to focus on gross sales progress per buyer.
  • Queue administration: Making certain checkout counters are appropriately staffed throughout a given time and day of the week.
  • Bettering workers and buyer interactions: Enhancing workers and buyer interactions and making certain clients are being helped in a well timed method.

To study extra, go to learn their knowledge privateness white paperright here.

About is the trade’s first AI-powered spatial intelligence software program firm that makes use of nameless location knowledge from accessible and current infrastructure to watch human habits in any bodily house. Its refined expertise turns uncooked behavioral and spatial knowledge from current sensors into actionable and utilized enterprise learnings – permitting corporations to drive the enterprise outcomes that matter most to the expansion of their corporations in real-time. Based in 2019, is headquartered in Mountain View, California. To study extra about, please go to

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