Pieter Pot raises €9 million
3 mins read

Pieter Pot raises €9 million


Dutch grocery supply startup Pieter Pot has raised 9 million euros in a funding spherical. The corporate will use this capital injection to speed up its growth. Pieter Pot is already energetic within the Netherlands and Belgium, however now desires to develop its vary throughout extra European markets.

Pieter Pot was based in 2019 and has been scaling up rapidly ever since. By way of the web site, prospects can order groceries resembling olive oil, cookies and peanut butter. The groceries are delivered in mason jars, which make small packing materials out of date.

Round grocery supply

The corporate was based as a result of co-founders Jouri Schoemaker and Martijn Bijmolt seen that buyers have been searching for extra sustainable options. “Customers need sustainability, with out having to place in a lot effort”, stated Schoemaker. This is the reason Pieter Pot takes again the mason jars when delivering the subsequent order, making Pieter Pot’s enterprise mannequin round.

70.000 prospects within the Netherlands

In keeping with Pieter Pot, is now has 70.000 prospects within the Netherlands, 10.000 prospects in Belgium and 30.000 prospects on the ready listing. With the brand new funds raised, the corporate desires to develop additional inside the Netherlands, develop its product vary and enter extra European markets.

‘The dimensions on which you use is vital in turning into financially wholesome.’

“With a round supply service like ours, the place there are double transport prices due to gathering the empty packaging and cleansing it as effectively: the size on which you use is of nice significance in turning into financially wholesome. On the identical time, we additionally have to proceed to tempt customers with the sustainable choice”, says Schoemaker.

Plans to enter European markets

In November final yr, Pieter Pot raised 2.7 million euros in a earlier funding spherical. These funds have been used to create a brand new web site and for collaborations with well-known manufacturers. In June this yr, Pieter Pot introduced its growth to Belgium and Schoemaker has already talked about that the corporate desires to enter Germany, the UK and Scandinavia subsequent.

‘Pieter Pot expects to achieve the break-even level in 2023.’

The most recent funding spherical was led by the Environmental Expertise Fund, with traders resembling Shift Affect, Future Meals Fund and InnovationQuarter. “Pieter Pot is on the epicenter of a number of traits, together with sustainability and expertise, and reimagining a sector central to on a regular basis life, particularly groceries”, says Tomer Strikovsy, funding supervisor at lead investor ETF.  “It’s precisely the type of enterprise we want to put money into: a novel service providing in a burgeoning, regularly rising sector, led by a group hyper-focused on having an affect by their sustainable, scalable firm.”

The raised 9 million euros won’t solely be used for worldwide growth, but in addition for the event of a brand new mason jar of lighter materials and the automation of the cleansing course of. The corporate expects to achieve the break-even level in 2023.

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