Save time by using ChatGPT to write your Google posts [Prompt Included]
4 mins read

Save time by using ChatGPT to write your Google posts [Prompt Included]

Are you wondering how you can use AI to improve your Google business profile and save tons of time?

An effortless way to use AI is to optimize your Google posts. ChatGPT is a great tool to write better posts for your Google Business (GBP) profile. Using it saves you time and is almost effortless.

ChatGPT prompt to use for Google posts:

Based on data from our Google Posts study of which types of posts consistently perform best, this is the ChatGPT prompt you should be using for better, stronger, faster Google posts.

Say ChatGPT:

  • Create a Google Offer post based on the content listed after “Content:”.
  • Add a title, use emojis, a call to action, and a sense of urgency.

DO NOT tell him:

  • Don’t use hashtags or give phone numbers.

DO:

  • Use all keywords listed here: [Paste Title Tag]
  • Use page content: [Either paste the page content or utilize the Scraper plugin to allow Chat GPT to read the URL you paste]

Revise and edit:

Then, be sure to read the content of the post and make the following changes before publishing it.

  • Edit it to make it easier to read and add personality that fits your brand.
  • Edit for relevance.
  • Check the accuracy of the content – DO NOT trust ChatGPT to be accurate.
  • Make sure the post conveys a sense of urgency.
  • Add a compelling call-to-action if the post doesn’t already have one.
  • Does the post contain relevant emojis? Our study found that, according to GBP Insights, posts with emojis got twice as many clicks and also more conversions. Usually, adding emojis to the post title has the greatest visual impact without affecting the readability of the content.

General tasks for Google posts:

  1. Don’t skip the title! Posts with titles got almost twice as many clicks and twice as many conversions as their untitled counterparts.
  2. While we’re talking about titles, don’t post your title or post in all caps. Posts with standard capitalization in the title received almost twice as many clicks as posts with capital letters.
  3. Once the post content has been written and edited, create an image to accompany the post. Our tests have shown that unique images perform far better than using stock images, getting over 5x more clicks than posts with stock images. Additionally, images with text received almost four times more clicks than plain images without text. Humans are visual. So give them a compelling image that will make them want to read the post. SHOW ’em what’s in it for them.

What should you post about?

We are often asked what types of content they should include in their Google posts. We found that the following GBP post types saw the most activity:

  1. Posts that offer special offers or discounts (for obvious reasons).
  2. Posts with a strong call to action. For example, add “Contact us today” to the image or post title.
  3. Posts that convey a sense of urgency. For example, mark that your discount is only available for a limited time.

TL;DR:

  • Don’t bother with update posts, they consistently performed the worst in our study.
  • Allow ChatGPT to help you using the provided prompt.
  • Edit the content as needed.
  • Make sure it’s correct.
  • Use a compelling call to action.
  • Use emoji.
  • Create an amazing image.
  • Sit back and admire your work.

Want more local SEO tips?
Check out our LocalU event in October!

Joy Hawkins

Joy is the owner of Local Search Forum, LocalU and Sterling Sky, a local SEO agency in Canada and the US. She has been in the industry since 2006, writing for publications such as Search Engine Land and a regular speaker at marketing conferences such as MozCon, LocalU, Pubcon, SearchLove and State of Search. You can find her on Twitter or volunteer as a product expert on the Google My Business forum.