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The height vacation season is quickly approaching – in actual fact, for a lot of, it’s already in full swing.
E-commerce gross sales for November 2021 to January 2022 are forecasted to rise 11%-15% to between $210 billion and $218 billion this 12 months.
In-store procuring can also be anticipated to rebound to a 33% share in 2021 from 28% in 2020, coming near the 36% estimated for 2019.
To maintain up with the surge in gross sales anticipated this vacation season, companies should put together their Google Enterprise Profile (GBP, previously Google My Enterprise) to assist customers of their searches by presenting essentially the most correct, detailed info doable.
Right here, you’ll discover 8 Google Enterprise Profile optimizations to carry your profiles updated, set your self aside from the competitors, and enhance native visibility in time for vacation customers.
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