Search Engine Journal |  Optimizing the Google business profile for the financial industry
1 min read

Search Engine Journal | Optimizing the Google business profile for the financial industry

The financial industry is a dynamic, challenging and highly regulated area.

Therefore, optimizing the local search presence and in particular the listings in the Google Company Profile for companies in this industry requires a higher level of sensitivity and specialization than industries such as retail or hospitality.

This means that local listings in this industry are not one-size-fits-all, but vary by function and fall into one of several listing types, including branch offices, loan officers, financial advisors, and ATMs (the walk-in ATMs, drive-through ATMs, and “smart ATMs”).

The goal of this article is to dive deeper into the reasons why a unique optimization strategy is important for companies in the financial industry and to share brand-specific best practices for listing optimization strategy.

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