Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener
4 mins read

Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener

Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener


I’m thrilled to announce that Amanda Zantal-Wiener, a virtuoso marketer and a veteran of media newsrooms, has been chosen as SEJ’s Editor-in-Chief.

This can be a newly created place targeted closely on technique and management, and Amanda will oversee our total editorial group.

Over the previous 12 months, SEJ has skilled vital development in our group, model, and our content material choices.

“Our group has expanded in each measurement and variety in simply over a 12 months from 13 to 33 group members, situated world wide in 5 international locations and 6 time zones,” stated Jenise Uehara Henrikson, CEO of Alpha Model Media, guardian firm to SEJ.

“Amanda brings deep expertise with how content material technique, married with a robust editorial group, can empower and encourage entrepreneurs who depend on us for steerage and discovery of what’s occurring of their world. We’ll look to Amanda to assist us elevate and assist our writers and editors to supply one of the best work of their careers.”

As SEJ’s Managing Editor, I’m extremely pleased with what the group has achieved up to now, together with how our skilled contributors program has developed.

We’re publishing extra skilled content material than ever earlier than – and we’ve expanded our contributor roster to over 130 business practitioners, recruiting contributors from Oracle, Autotrader, Adobe, Similarweb, and extra.

Our new contributors work and serve purchasers and audiences within the U.Okay., Europe, and Latin America. SEJ has made a concerted effort to shut the gender hole in our publishing operations.

“Two-thirds of our management are girls, together with our heads of Finance, Undertaking Administration, Gross sales, and Advertising and marketing.” Jenise added.

We’ve additionally launched a brand new interview sequence to be able to get innovators and specialists to offer their tackle trending matters that impression your work, campaigns, and careers.

In these unique interviews with specialists from Amazon, Dealer Interactive, BrightEdge, Pinecone, Botify, Invoca, and extra, we’ve surfaced tons of actionable perception from working practitioners and business leaders that can assist you be taught and develop.

I’m thrilled to welcome Amanda to the group and collaborate together with her on all these initiatives.

Search Engine Journal Welcomes Editor-In-Chief Amanda Zantal-Wiener

In her most up-to-date function, Amanda served as Senior Deputy Editor and Content material Supervisor for HubSpot’s social media group.

There, she oversaw crucial components of the model’s social content material technique, managing a number of cross-functional and cross-departmental tasks and initiatives.

Beforehand, Amanda managed the Information and Traits by HubSpot program, the place she served as a reporter, editor, and analyst on the tech business information most related to entrepreneurs, gross sales, and repair professionals.

“Having labored for a slightly sizeable CRM firm, Search Engine Journal has typically been for me a go-to supply of up-to-the-minute data on the business information and traits impacting B2B professionals essentially the most,” Amanda stated.

“SEJ has grown from a site visitors perspective, model perspective, and most significantly a group and operations perspective,” stated Loren Baker, our founder and the host of SEJ’s official podcast.

“We’ve blossomed from a one-person weblog to the main publication on search advertising and marketing, and that development brings new alternatives. I’m extraordinarily excited so as to add Amanda to our group,” Loren added.

I requested Amanda what she has in retailer for readers?

“As Editor-in-Chief, I hope to uphold the credo of placing the reader first and upholding SEJ’s already excessive reporting requirements to carry well timed, related data to the web optimization and advertising and marketing communities – how, the place, and after they want it,” she stated.

Amanda famous that within the fashionable enterprise and shopper panorama, the vary of matters falling beneath that umbrella will proceed to increase.

“I’m excited to carry views as a marketer, journalist, editor, and supervisor to what’s already a outstanding publishing surroundings,” she stated.

Exterior of labor, Amanda fancies herself a little bit of a ‘Golden Ladies’ aficionado however hopes you gained’t maintain that towards her.

On weekends, you’ll be able to often discover her mountain climbing, attempting a brand new recipe, or getting outdoors as a lot as attainable together with her canine, Tullamore.

You may attain Amanda with media/press requests and information suggestions at amanda@searchenginejournal.com, or on Twitter @Amanda_ZW.


Featured picture: Amanda Zantal-Wiener



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