SEO or search engine optimization is an important part of every clinic’s online marketing strategy. Clinic owners who ignore SEO are doing themselves and their patients a disservice.
In this blog post, we outline three key aspects of dental SEO that every clinic should focus on. Read on to find out more!
1. Claim and optimize your Google My Business listing
As a dental practice, you know how important a strong online presence is. One of the best ways to achieve this is to claim and optimize your Google My Business listing. This will help you improve your visibility in search results, attract new patients, and grow your practice.
Here are some tips for claiming and optimizing your Google My Business listing:
First, create a free Google account. Then go to it google.com/business and click the “Start Now” button.
Enter your company name and address in the form provided. If your business is already listed, you have the opportunity to claim it.
After you claim your listing, take some time to fill out all relevant information. Be sure to include accurate hours, contact information, and photos or videos. Take some time to optimize your listing title and descriptions. Use keyword-rich language that accurately describes your dental services. For example, if you offer cosmetic dentistry, be sure to mention this in your title and description.
Also, make sure you actively manage your listing by responding to reviews and monitoring your insights data. This will help you ensure your listing is accurate and up to date.
By following these tips, you’ll be able to claim and optimize your Google My Business listing in no time. This will help you attract new patients, grow your practice, and build a stronger online presence.
2. Research the right keywords for your clinic
Google uses keywords to determine what content is relevant to searchers. By carefully selecting the right keywords, you can ensure that your dental practice appears at the top of search engine results pages and in front of potential patients looking for dental services.
So how do you research the right keywords for your clinic?
First, think about the services your dental office offers. What terms would potential patients use when searching for these services? Make a list of these terms and use them as a starting point for your keyword research.
Use a keyword research tool like Google AdWords Keyword Planner to find related keywords that have high search volume but low competition. By targeting these keywords, you can improve your chances of appearing in search results and driving traffic to your website.
Don’t forget to use local keywords! Keywords that include your neighborhood, city, or local landmarks make you particularly relevant when people search for dental services in your area.
3. Publish high-quality blog content regularly
As a dental practice, you know how important it is to provide your patients with quality care. But did you know that you can also help improve your patients’ oral health by regularly publishing high-quality blog content?
By sharing valuable oral health information, you can help your patients make better decisions about their dental care. And by regularly publishing new content, you can keep your patients engaged and coming back for more.
Here are a few tips for a high-quality blog.
Write about topics relevant to your patients. What are you often asked questions about? What do people need to know to make a decision about certain dental services? What mistakes do patients often make?
Make your content attractive and easy to read. Use short paragraphs and clear headings to break up your text, and include plenty of images and infographics to illustrate your points.
Sounds like a lot? This can be the case, especially if your actual specialty is dentistry. This is why many professionals choose to work with a company like Local SEO Search to achieve high quality SEO for a dental clinic. We have years of experience helping small businesses like yours.
Get the dental clinic SEO you need today
SEO for dental practices is an essential part of growing your practice and attracting new patients. If you’re looking to get started with SEO or want to take your current SEO strategy to the next level, contact Local SEO Search today!
We have years of experience helping dental companies rank on page one of Google and get more leads and patients.
Our team will work with you every step of the way to ensure your website is optimized for success – so what are you waiting for? Contact us today and let us show you what we can do!