At The HOTH, we offer many services to improve our clients’ SEO by increasing online visibility.

Content creation, guest posting, and link insertion are some examples of how we improve SERP (search engine results page) rankings for our clients.

Still, there’s a lot of confusion around two of our SEO offerings: article syndication and press releases.

While some think the two are interchangeable, there are many notable differences between press releases and syndicated blogs.

That’s the commonality Both improve SEO and online visibility by getting backlinks from trusted media websites.

However, the similarities end there as they are two completely different link building tactics.

Read on to learn more about the difference between syndication and press releases and how, when done correctly, they can improve your website’s search engine rankings.

Understanding press releases for SEO

Traditionally, a press release is an official statement from a company’s public relations department to inform the public about a new development – such as new hires, mergers, product launches and other notable events.

Press releases for SEO are a little different.

How come?

Because the main goal of an SEO press release is to gain backlinks and increase your online visibility.

That’s not to say SEO press releases aren’t informative or don’t contain important new information about your company.

It just means that press releases for SEO are not intended to inform the public about time-sensitive things like promotional offers.

However, your press release still needs to be newsworthy to appear on news websites.

For our HOTH clients, we can create new SEO friendly content for a new press release or help distribute existing press releases.

From there, our fulfillment team selects a group of relevant, authoritative news sites in our network for targeted distribution.

As soon as the press releases go online, our customers gain increased brand visibility.

Our 300+ sales channels enable us to continually increase brand awareness and online visibility for customers in virtually every niche.

Press releases for gray niches

A common question is whether we can offer our press release services to gray niches.

What are these?

A “gray” niche is a business or activity that, while technically legal, is subject to strict regulations.

An example would be a casino.

While gambling is legal in 48 states (except Utah and Hawaii), federal and state laws determine when and where gambling can occur and what types of gambling are permitted.

The good news is that we can offer our press release services for all gray niches except illegal drugs.

However, you will likely receive fewer links than for a traditional niche, but we can still provide at least 300 links for most gray niches.

Understanding Article Syndication for SEO

Whenever you watch a rerun of an old sitcom from the 90s His field You see syndicated content on TBS or Comedy Central.

In other words, it is a repeat broadcast after the original broadcast so that more people can see the episode.

You can do the same with the blog articles on your website.

Even if it was originally “aired” on your blog, you can show a “replay” of it on other sites to increase your brand awareness.

For example, let’s say you wrote an outstanding article about B2B marketing on your blog and also forward it to LinkedIn to capitalize on their large B2B audience.

At The HOTH, we offer our clients article syndication to build backlinks and increase online visibility.

Again, we use our extensive network of news sites and media channels to syndicate existing blog articles.

There are three ways to syndicate a piece of content to another website:

• Exact copy. Paste a word-for-word copy of the original post here. The only thing that changes is the URL as it is stored on a different website.
• Partial copy. Only a few sentences or paragraphs from the original article are presented here. Partial copies can work when you only want to include the most relevant part of a piece.
• Edited copy. In this case, the original article has been edited to contain a different heading or certain sections may have been removed.

Syndicating articles is one of the easier link building tactics because it doesn’t require creating new content.

Instead of outlining and developing new posts, your strongest and most popular blog articles will regain relevance and generate traffic for you again through syndication.

How does Google view syndicated content?

Do Syndication Right; A syndicated article can actually outperform the original article in searches.

If you do it wrong, Google may consider your syndicated content as web spam.

If you don’t want your content to be marked as spam, avoid using these two techniques:

• Scraping RSS feeds to create automatically generated content
• Publishing automated “scraped” content that does not add value or alter the original content

You’re golden if you only syndicate high-quality articles that provide real value to relevant platforms and media.

Also, be sure to include a link to the original article somewhere in the syndicated version.

Google will display the version of your article that it thinks is best for the search term. This may or may not be your preferred version.

If you want Google to only index one version of your syndicated articles, use a noindex or no-follow tag for the others.

While Google claims that it doesn’t count no-follow links for SEO, there is plenty of evidence that this is not true. If you only get no-follow links, they will probably still improve your SERP ranking.

At The HOTH, we only syndicate articles to the most relevant distribution channels in our network and at an optimal frequency to avoid the appearance of spam.

Anchor text ratios

Finally, it is crucial to mix up the anchor text you use for the links you include in your press releases and syndicated articles.

Ideally, you should combine partial match, exact match, branded and natural anchors.

Check out ours detailed guide to anchor text ratios to learn more.

Syndication vs. Press Release: Knowing When to Use Which

To summarize the key differences (and one similarity) between press releases and article syndication:

• Press releases are about creating original content about something that’s happening in your company (not time-sensitive, as you don’t always know when it will resonate).
• Syndication is the publishing of existing blog articles on other websites.
• Both are very effective for building backlinks and improving online visibility.

If your company has one newsworthy announcementa…Create Press release will help you acquire high authority links and increase brand awareness.

If you have one existing blog article that you believe will help you establish yourself as a thought leader, syndicate It will help spread its influence and diversify your link profile.

If you want to significantly improve your link profile and outperform your top competitors, be sure to check out ours Press release And Article syndication Services.