It’s that point of yr when on-line buying is at its peak and your digital storefront is at its busiest. When you’re busy maintaining with orders and staying forward of the vacation recreation, put aside a bit of time for a couple of easy issues you are able to do to hold vacation gross sales momentum into January and past.
Comply with up with e-mail
Flip your informal vacation buyers into loyal followers by constructing a relationship with them over e-mail. If you get in contact with high-quality content material tailor-made on to them, you may present them that you just worth their repeat enterprise.
- Thanking first-time purchasers with a heat welcome e-mail, low cost code, or different particular provide that motivates them to come back again for extra.
- Encouraging buyers who made a vacation buy to return for one thing else from a curated checklist of associated merchandise.
- Inviting guests who deserted their cart to complete their transaction with light reminders and even further incentives.
- Getting in contact with previous prospects who didn’t make a vacation buy this yr with particular affords to encourage them to re-engage along with your store.
Sound like loads to maintain monitor of? All of those follow-up emails could be robotically generated and despatched utilizing MailPoet. Arrange guidelines for contacting prospects and your options and affords might be despatched robotically with out you having to carry a finger.
Retarget, retarget, retarget
It usually takes a number of exposures to your model earlier than prospects make a purchase order, so the earlier you start to focus on them instantly, the higher. The easiest way to get in entrance of potential patrons a number of occasions is thru retargeting.
Retargeting makes use of monitoring pixels positioned in your web site that comply with guests all through their on-line shopping and maintain monitor of their pursuits and behaviors. Advert campaigns tied to those pixels can then be set as much as give attention to individuals who visited particular pages in your web site however didn’t make a purchase order.
Be sure you’ve arrange the related pixels for all of your promoting platforms earlier than the vacation season begins so you may collect as a lot knowledge on buyers as attainable. When the buying rush begins to decelerate, it’s time to place all that pixel knowledge to make use of. Arrange advert campaigns on websites that make use of your explicit pixel knowledge, like Fb and Instagram, Google Adverts, or LinkedIn Adverts.
If Google Adverts and Google Buying are a precedence on your retailer, you may make setup and administration straightforward by utilizing the free Google Listings & Adverts extension. With Google Listings & Adverts, you may combine with Google Service provider Middle and checklist merchandise totally free in Google Buying, run paid advertisements, and overview efficiency all from inside your retailer’s dashboard.
Internet marketing charges are often lowest from January by way of Might, so now’s the perfect time to plan any advert campaigns. However it’s an particularly good time to retarget buyers which have already been to your web site and provides them that additional push to purchase.
Prolong affords into the brand new yr
Prospects might have vacation burnout, however they by no means get bored with sale! With a lot of reward card cash in play and common buyers on the lookout for a possibility to save lots of, January is a good time to increase that vacation momentum by providing reductions that entice on-line prospects to go to your retailer.
Goal your on-line advertising and marketing in the direction of the brand new yr by pivoting your messaging. Inventive advertising and marketing techniques you may attempt embrace:
- Extending vacation gross sales as winter clearance gross sales.
- Operating gross sales tied to winter holidays and celebrations.
- Encouraging buyers with reward playing cards to deal with themselves to objects they missed out on earlier.
- Selling any merchandise you may have that concentrate on self-improvement or may function motivational rewards for these making resolutions.
Don’t overlook to ensure you have stock readily available for prolonged gross sales in your hottest merchandise, too. Relying on the place and the way you at present monitor stock, your retailer would possibly profit from an built-in answer that helps sync and handle that stock.
For those who’re utilizing a single warehouse that you just personal or promoting out of your bodily storefront, Scanventory – Cellular Stock Administration might help you retain your WooCommerce retailer and warehouse stock in sync. If you could monitor and sync stock throughout a number of warehouses, attempt the Megaventory Stock Administration extension.
Gear up your social media engine
The vacation season means an inflow of buyers who’re new to your model and choices. Now could be the time to allow them to know who you’re and what you’re all about by way of your social media channels — and to remind your loyal followers why your merchandise are superior.
Leverage new critiques and rankings
Within the days after main gift-giving holidays, look ahead to contemporary critiques and star rankings in your store. These could be was highly effective social media posts. Attempt an eye catching graphic or use user-submitted movies and imagery in your posts, and make sure to hyperlink again to the merchandise talked about in your prospects’ critiques.
Repurpose outdated content material
Introduce your self to new prospects by reformatting and repurposing your keystone social media content material. When you would possibly really feel like your core messages have been stated earlier than, there’s a complete new set of vacation buyers that haven’t seen this content material but.
Letting new prospects know your values and offering them useful details about your organization and merchandise will assist to construct model loyalty. Even prospects which have seen these posts up to now would possibly respect the reminder or might have missed your authentic posts of their feed.
Ship a post-holiday publication
Had been you gathering permission on checkout so as to add prospects to your publication checklist? In that case (and we hope you have been!), it’s time to ship all of your new subscribers a pleasant whats up.
Even when all of your subscribers get a welcome e-mail and follow-up emails, you would possibly nonetheless wish to ship out a post-holiday publication to your complete checklist. Ship an e-mail as quickly as you may in January that welcomes everybody to the brand new yr and shares any objectives or store instructions. Don’t overlook to ask everybody to drop by to see your finest values and hottest merchandise.
Run a contest
The gift-giving season means a brand new viewers on your model — not simply buyers, however those that acquired presents as effectively. The brand new yr is a good time to host a giveaway on social media that invitations folks to submit a video or picture of themselves utilizing your merchandise. Share your personal options to be used together with revolutionary buyer concepts and construct each your group and your buyer loyalty. And don’t overlook to share and promote your winner and their response, too.
Promote your rewards program
A rewards program is a good way to encourage repeat enterprise. However the post-holiday season is an particularly good time to do two issues:
Recruit. Goal prospects who spent over a specific amount in your store in November and December, and invite them to affix your rewards program in the event that they haven’t but. The very best time to encourage them to enroll is whereas their purchases at your storefront are contemporary of their minds, together with the joyful reactions of their giftees.
Encourage claims. One of many advantages of a rewards program is that it retains prospects coming again and infrequently leads to them spending extra at your store. January is a good time to encourage buyers to make use of up factors earned over the vacations earlier than they expire.
Don’t have a rewards program but? Think about including WooCommerce Factors and Rewards to deal with all of the administration particulars for you.
Analyze your vacation knowledge and plan for the yr forward
Lastly, don’t overlook to utilize the elevated quantity of site visitors and orders over the vacations to get good suggestions in your retailer’s merchandise and efficiency. Attempt to get a really feel for what labored effectively and what may very well be improved. Evaluation your vacation gross sales with the next questions in thoughts:
- Did you may have new top-selling merchandise that is likely to be good contenders to advertise within the upcoming yr or subsequent vacation season?
- Did you expertise a lot of returns or deserted carts? This would possibly imply that you could add higher details about your merchandise or transport prices to your web site.
- Did you see any upticks in site visitors from new places or varieties of buyers that can enable you goal internet advertising going ahead?
- Had been your web site internet hosting, provide chain, and staffing as much as the challenges of vacation gross sales spikes?
Don’t wait to react — use your knowledge to ensure your store is optimized and prepared effectively earlier than your subsequent huge gross sales season.
Bonus tip: rejoice your success!
The post-holiday season is a time to refocus and switch a gross sales spike into stable development going ahead. However it’s additionally time to take a breath and be part of your valued group in taking a second to rejoice one other nice yr passed by. Recharge, refresh, and prepare to thrive within the new yr!