Shoehorning Cities into the Handle Subject of a Google My Enterprise Web page

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I could have seen this earlier than, however it should not have registered with me till I noticed it greater than as soon as on the identical web page of Google Maps outcomes.   In any occasion, it’s new to me.  Beneath is an instance.  Do you see what’s misplaced?

Is it the plump enterprise identify?  Nope.  Key phrase-stuffing like that’s omnipresent.  What else seems to be odd?

That “service space” – Holy Moses!  Has Google began displaying in Google Maps all of the cities in your GMB service space?  That’s what I assumed at first, however discover: the cities are within the “handle” area.

The road handle is within the handle area, however so are 12 cities (often called “suburbs” in Australia) and communities the enterprise serves.

That isn’t a fluke, as a result of on the exact same web page of Google Maps outcomes is one other GMB web page with the identical rigging, although each pages seem to belong to the identical firm.


That city-stuffed “handle” area solely exhibits up in Google Maps, as in at  It doesn’t present up should you simply kind the question into Google and click on on the map, or click on on the “View all” hyperlink below the map, to drag up the native finder.

So, as with so many different issues Google lets slide, it seems you possibly can cram your service space into the handle area of your GMB web page.  Does it assist rankings or assist the enterprise rank in a wider space?  I don’t know, although I might guess it doesn’t.  These specific GMB pages don’t rank on the high of the heap for that question, however they’re removed from the underside: they’re #4 and 9, respectively, as of this writing.  Not dangerous.  They’re within the combine.  I may see how that stuffed handle area would possibly get extra clicks, as a result of the misplaced “service areas” blob is eye-catching.  However is that doable profit price rising the probabilities of a suspension?  In all probability not.

I wouldn’t recommend stuffing the handle area with metropolis names (or anything), however I’ll admit I love the flowery footwork required to do what that enterprise did.

Talking of which, how did they do this?


My educated guess is that they verified the GMB web page on the acceptable handle, waited some time (and perhaps labored on their citations), after which later went to work on the first “handle” area within the GMB dashboard.  It’s doable that didn’t even set off re-verification by postcard.  If it did set off reverification, then the enterprise proprietor should have been in a position to get the postcard despatched to the primary, appropriate model of the handle (the one with out all the town names), presumably in the best way Pleasure Hawkins described right here.

I’d tinker round with this by myself GMB web page (not a consumer’s) – simply out of curiosity, and to see what’s concerned.

What number of occasions have you ever seen a GMB handle area like that?

Has another person written about it earlier than?  (If that’s the case, I’d like to provide that particular person credit score.)

Any a part of it you’re interested by?

Go away a remark!

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