Reddit is a social network made up of smaller communities, also known as subreddits. Subreddits are created and moderated by Reddit users to focus on specific areas of interest.
Reddit has 57 million daily active users, according to Reddit, Inc., participating in over 100,000 subreddits with 13 billion posts and comments.
If you’re looking for an answer to a question or a discussion of the latest news in your industry, subreddits are the place to go.
In this article, I share some of the best subreddits to make your work and life easier.
How to join and participate in subreddits
Once you have a Reddit account, you can join and participate in subreddits. Before you begin, there are a few things to keep in mind.
- Complete your Reddit profile. You should add links to your other profiles including Instagram, Twitter, TikTok, Twitch, Facebook, YouTube, Tumblr, Spotify, SoundCloud, Linktree, Patreon, Cameo, Substack, Kickstarter, etc.
- Reddit has a karma system where you earn points when people vote on your comments and posts. Some subreddits require members to have a minimum number of Karma Points before posting.
- Each subreddit is moderated by Redditors and has its own set of rules. You can find these rules in the subreddit sidebar or in the pinned post in the group—or both. Violating the subreddit rules may result in a warning or removal from the subreddit, depending on the moderator and the severity of the violation.
- When posting to subreddits, keep in mind that some allow text, links, videos, and photos to be posted. Others may limit you to just entering text.
- Some subreddits have separate chat groups on platforms like Discord, Telegram, or WhatsApp – those where they are usually listed in the sidebar.
- See the sidebar for related subreddits if you like a particular subreddit.
When you rate a subreddit you’re about to join, you want to see that the community is active and that the posts are getting replies from other Reddit users.
And unless your goal is to spam a subreddit (which it shouldn’t be), you want to make sure the subreddit’s moderators are keeping it spam-free.
To get you started, here are some great subreddits for marketers.
First, check out some search engine optimization subreddits, where you can sometimes find answers and insights from John Mueller, Danny Sullivan, Gary Illyes, and other well-known names in search.
- r/SEO – General SEO discussion with 217,000 members.
- r/bigseo – A community for SEOs with 96.2k members.
- r/TechSEO – The “…tech nerd site of SEO” with 19.1k members.
Social media subreddits
- r/Instagram – An unofficial community for discussing all Instagram topics with 266,000 members.
- r/Mastodon – An unofficial community for discussion of all Mastodon related topics with 27.1k members.
- r/reddit – An official community with 132,000 members.
- r/Twitter – An unofficial community for discussing all Twitter topics with 126,000 members.
- r/youtube – An unofficial community for discussing all YouTube topics with 713,000 members.
- r/socialmedia – A place for social media marketers to discuss the latest social media news, developments and tactics with 216,000 members.
- r/duckduckgo – Official community for the privacy-oriented internet browser with 73.2,000 members.
- r/google – Unofficial community for Google product users with 2.1 million members.
- r/SEMrush – Official community for SEMrush users with 3.1k members. As an added bonus, all moderators are SEMrush employees!
- r/Wordpress – Unofficial community for WordPress users with 179,000 members.
- r/marketing – A community for marketing and advertising professionals to discuss all aspects of marketing with 470,000 members.
- r/content_marketing – A subreddit for content marketers and creators to explore content marketing strategies and tools with 104,000 members.
- r/advertising – A community for advertisers, copywriters and partners with 153,000 members.
- r/Affiliatemarketing – A subreddit for affiliate marketers to discuss ads, SEO, email and affiliate marketing with 125,000 members.
- r/PPC – A community for discussing paid advertising on Google, Facebook and other digital advertising platforms with 135,000 members.
- r/Technology – A large community for ongoing discussions about the development and use of technology with 13.9 million members.
- r/technews – A subreddit with interesting technology news with 631,000 members.
- r/techsupport – Having a problem with the technology? Discuss with 1.9 million members.
- r/privacy – Exploring technology, privacy and freedom in the digital world with 1.3 million members.
- r/programming – A large computer programming subreddit with 5.2 million members.
- r/learnprogramming – Another great subreddit for those who want to learn programming or improve their skills, with 3.7 million members.
- r/web_design – A community of web designers with 712,000 members.
- r/webdev – A subreddit covering all aspects of web development and has 1.5 million members.
- r/userexperience – A place to discuss the art of UX with 104,000 members.
- r/css – Discover Cascading Style Sheets (CSS) with 108,000 members.
- r/PHP – The latest news about PHP programming and its ecosystem of 154,000 members.
- r/Python – Get the latest news on Python programming with 1.1 million members.
- r/smallbusiness – A subreddit for anyone starting, owning and growing a small business with 1.1 million members.
- r/Entrepreneur – A community for advice on side hustles, small businesses, venture capital backed startups, lemonade stands, one-person grinds, and most forms of revenue generation with 2 million members.
- r/startups – Find resources and advice for starting and scaling a startup with 1.2 million members.
- r/GrowthHacking – A place to share your growth hacking questions, experiments, and strategies with 33,000+ members.
- r/SaaS – A subreddit for Software-as-a-Service business owners to discuss the latest SaaS news and strategies with 46,000 members.
Subreddits for work and careers
- r/careerguidance – A community for discussing career-related topics such as interviewing, networking, salary negotiations and office politics with 1.6 million members.
- r/jobs – A 1.2 million member subreddit where job seekers can share their successes and struggles and get advice on topics like interviewing, resumes, references and networking.
- r/motivation – A great community of 331,000 members to explore if you’re looking for motivational quotes, videos, and stories to help keep your personal and professional goals on track.
- r/productivity – Find tips and advice on how to increase productivity through time management, prioritizing tasks and productivity tools with 1.5 million members.
- r/passive_income – A community of 331,000 members dedicated to earning income outside of their 9-5 age.
- r/UpliftingNews – Take a break from mainstream news and discover all that is good in the world with 18.9 million members.
- r/aww – A subreddit with incredibly inspirational content (think puppies, babies, etc.) with 33.5 million members.
No matter what you want to learn or discuss, you can find a subreddit that fits your interests.
Use Reddit search to discover more subreddit communities, or search for your favorite Reddit users to see which subreddits they post or comment on most.
Featured image: Roman Samborskyi/Shutterstock