The sphere has become so competitive that companies are ready so that everything stands out
And earn the loyalty of their customers. However, if you try out random strategies, you won’t get far. Why
Do you not contact a proven method instead? Yes, we talk about storytelling what
thrive, even if people know no words like hospitality or marketing.
In addition, our ancestors have already told stories when they did not know any words!
Let us discuss how human nature as a born storyteller can support you in hospitality marketing
nowadays.
In retrospect, it is the most logical that modern people are so troubled to tell their stories
And discover new ones. After all, stories helped us to survive so far. Even if
The first people could not put together several words, they used pictures to tell stories and
pass on your experiences. The art of storytelling defined who would live and who would not
overcome another challenge. Quite similar to the competition in modern business, right? You
Can analyze topics, characters and stories to cope with the writing of a book report or
Compose jokes for a social media contribution, but basic principles remain the same.
In particular, they take care of storytelling, because that did their ancestors and what
Future generations will continue to do so. You will practice to make good stories.
What is a good story?
In other words, where do we start? Loud statements from the previous paragraph are
Senseless if you don’t feel that there are stories in your blood. Of course there is practice, but not
Understand theory. It is not intended to complicate things, especially since a classic asset
The structure of the story only includes three points. First you have to describe that of your character
Routine that demonstrate the challenges with which they deal. Second, an explosion and ruins follow
Routines of their characters. You don’t have to write about literal explosions, just make sure that this must ensure this
This episode no longer makes the prior order possible. Finally they present the characters. ‘
New routine in which previous editions are solved. Although it is so easy to follow this structure
It is ultimately life -saving as a cake.
This simplified scheme offers you great freedom and promotes experiments. For
In this case you can skip the first point and first describe an explosion. It’s like going
The introduction, body heels and the conclusion in your essay. Although the introduction is
Critical, some tasks require you to get to the point. Still sounds complicated? It’s time
To switch from caves with pictures to the hospitality industry!
Why are facts and numbers not enough?
Even if statistics prove that your company is the best of the best, you cannot just throw
Numbers for your potential customers. This is because only good stories:
● Include people on a personal level. You convince your target audience
These special offers are designed for them and that their services can solve their
Problems.
● Create connections by causing emotions. Do you know that we are good in
Do you remember something with great emotional effects? The story can be fun or
Heartbreaking, but you won’t forget the feeling. Isn’t it what you want for you?
Business, be unforgettable? (Of course play with negative emotions to improve
Brand recognition is not the best idea).
● Let individuals recognize what they actually sell. Everything revolves around products and about
Services only at first glance. A good story in hospitality marketing shows A
Wider picture and convinces people that they can become unforgettable
Experiences and make their dreams come true.
● Encourage your target audience to become part of the story. This way,
Instead of restricting their trip to technical nuances, individuals can concentrate on the sights.
Noises and sensations of your goal.
Any other advantages?
The answer is yes! You should consider mastering storytelling to promote your brand. That is
A perfect tool to present your values and emphasize all efforts behind your services. Such
One approach helps customers choose them from several similar companies. Instead of
Simply explained that you concentrate on the community and prioritize sustainability, you can tell a story
This proves these truths. Your readers will be happy to believe the conclusions they come after
yourself. You will also appreciate assignable scenarios that provide helpful information
And maintain at the same time. After all, storytelling is perfect for taking beautiful moments.
Encourage your customers to share their stories and you will be surprised how much
Everyone has to tell it!
Different media
As soon as we have decided that storytelling ultimately benefits hospitality marketing, we take into account
The different forms can take on. Consider completing your stories with illustrations
Demonstrate local attractions and cozy hotel rooms. Expert authors can describe perfectly
You, but a high quality picture still affects the perception of your readers. Remember
Writing is just one of the ways to tell a story. Have you thought about publishing appealing videos?
TikTok and Instagram roles have proven to be very effective for marketing that does not do this
require additional costs. What it needs is all of her creativity and a little time to bring that
Craziest ideas for life. People with different backgrounds appreciate fresh formats and theirs
Openness for innovation.
strategy
Although some influencers are successful by posting intuitively, it is too much to rely exclusively on happiness
of a risk. Therefore, you have to develop a strategy before telling the story. First research
Your targeted target group because different age groups prefer different platforms. While older
People stay on Facebook, young people choose Instagram. You may have accounts about different
Social networks, but publish content in relation to the preferences of their audience.
Second, think of sections that you want to include. Small stories every day or an article once a
Week? How often can you post roles? The platforms mentioned prioritize accounts that
Take off various activities regularly, which means that you have to concentrate on continuous effort.
Don’t forget to re -publish your customers’ highlights and answer your comments.
Some advice
As you can see, the integration of storytelling into the hospitality marketing can be exhausting and time.
consume. Nevertheless, they feel safer after focusing on the characters. The
The thing is, you can’t just find them as if they are writing a novel. Your stories should
Correlate with reality as far as possible. So why don’t you start a section with a guest
Headlight? Sincere emotions and unprofessional photos increase relativity and signal this
You can trust. Another worthy initiative is to tell the employees stories. One of the best options for this
Presenting a brand is to present the people behind it. Say what you love, show what inspires
You, and show what you are fighting for. You should also:
● Keep the same style on the platforms and make it recognizable.
● Avoid exaggerations and false claims. You can attract new customers, but yours
Disappointment would harm your business in the long term.
● Lift personalization. You can tell a story in which the company made it
address all the needs of the customer.
● Focus on effective feedback channels. Don’t be afraid to ask about the customers.
Opinions twice because some really need a memory.
Pack up
Finally, nothing can compete with good old stories. It is
Perfect to increase your brand recognition, to highlight your values and to build trust
Long -term. However, modern storytelling assumes so many forms that it is difficult to use it
without an appropriate strategy. List your goals and develop a plan for yours
Social media. As soon as you start, you will see what works best for you.
