The future of the “everything app”

After a radical rebranding over the weekend, Twitter is now X.

The iconic bird logo has been replaced with a new X logo across the social network, and the official @Twitter account has also been renamed X.

Elon Musk, who bought the former social network Twitter in October 2022, has been hinting at the impending switch to Twitter for months.

X

— Elon Musk (@elonmusk) April 11, 2023

X was mentioned when new Twitter CEO Linda Yaccarino joined the team.

I am pleased to announce that I have hired a new CEO for X/Twitter. It will start in about 6 weeks!

My role will transition to Executive Chairman and CTO, overseeing the Product, Software and Sysop departments.

— Elon Musk (@elonmusk) May 11, 2023

For those who follow Musk, the rebranding comes as no surprise, as he has mentioned plans for a comprehensive social platform that will offer more than just text-based updates.

I want to create a website where the public can rate the gist of each article and track the credibility score of each journalist, editor, and publication over time. I’m thinking of calling it Pravda…

— Elon Musk (@elonmusk) May 23, 2018

Planned years ago, the new platform includes a credibility rating to make it easier to spot bots and disinformation.

Build a media credibility rating website (which also flags propaganda botnets)

— Elon Musk (@elonmusk) May 23, 2018

Rather than creating a new platform from scratch, buying Twitter accelerated plans for X by three to five years.

Acquisition of Twitter accelerates development of X, the everything app

— Elon Musk (@elonmusk) October 4, 2022

According to Yaccarino, X wants to become a universal marketplace for ideas, products and services based on artificial intelligence.

The platform that once changed global communication promises unlimited interactivity in the future.

X is the future state of unlimited interactivity – with an emphasis on audio, video, messaging, payments/banking – creating a global marketplace for ideas, goods, services and opportunities. Powered by AI, X will connect us all in ways we are only just beginning to imagine.

— Linda Yaccarino (@lindayacc) July 23, 2023

Twitter’s stakeholders have long desired more meaningful innovation, and X is the solution whose emergence has already been evident in numerous recent feature launches.

Yaccarino and Musk anticipate continued growth and are excited to launch X globally.

Lighting. Camera. X! pic.twitter.com/K9Ou47Qb4R

— Linda Yaccarino (@lindayacc) July 24, 2023

As X continues to take over the Twitter brand, the x.com domain will be redirected to the Twitter website.

https://t.co/bOUOek5Cvy now points to https://t.co/AYBszklpkE.

The Interim X logo will be released later today.

— Elon Musk (@elonmusk) July 23, 2023

The domain was once home to Musk’s X/PayPal banking business.

The branding on the official website appeared to be a cross between X Corp and the soon-to-be-gone Twitter bird.

What happens to embedded tweets?

In addition to questions about the rebrand, others are also interested in how the move to x.com and other changes affect features like embedded tweets.

How long does it take for embedded tweets to break?

Many content marketers (myself included) will get confused very quickly.

Little did we know that screenshots of tweets would end up being the winners…

— Garrett Sussman ☕️???? (@garrettsussman) July 24, 2023

John Mueller, proponent of Google search, noticed the unreliable functioning of embeds.

Here it is for Twitter: https://t.co/NYhEPFrhj4

I just don’t like having to rely on unknown JS content and 3rd party embedded content. No unknown functionality, no unknown content, no unknown tracking, no unknown breakage.

— John Mueller (official) Not #30D (@JohnMu) July 24, 2023

We reached out to X/Twitter for comment. Twitter autoresponder press@ updated from ???? to “We’ll get back to you soon”.

The future of X

As we look to the horizon of this digital revolution, the potential for AI integration in X becomes an intriguing possibility, especially given Musk’s existing AI company xAI.

Bringing cutting-edge technology from xAI together in the X-Super app could be game-changing and push the boundaries of how we interact with digital platforms. Twitter becomes X under Musk, offering unlimited interaction via AI-powered capabilities, redefining the reach of the global city square.”

That’s the promise of X – an immersive, seamless digital ecosystem.

The dawn of this new era certainly deserves our attention as X is poised to redefine Twitter and the social media landscape and beyond.

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