The Google Perspectives search filter delivers different viewpoints with engaging content
Google Perspectives, a search filter presented at Google I/O that displays content with viewpoints about your query, is now available on mobile.
Our perspective filter is now available on mobile web and the Google app for searches (currently US/English) where hearing from other people might help. With it, you can find videos, images, and posts that others have shared on forum sites and social media communities. Learn more:… pic.twitter.com/LNZJ5K4flr
– Google SearchLiaison (@searchliaison) June 26, 2023
The Perspective Filter offers search users an alternative approach to gathering the information needed to make an informed decision.
This article examines the main content types in Google Perspectives, the effectiveness of the search filter in providing timely content, and how it appears in filtered results.
How Perspectives results differ from standard SERPs
Unlike standard SERPs, Perspectives combines videos, social media posts, news, Q&A, and forum discussions from curated sources to create a compilation of authentic viewpoints on a queried topic.
Interestingly, after years of debate over whether social signals are a ranking factor, Google is including the number of video views, comments, and likes for social content in Perspectives’ search results.
Top content types in Google Perspectives
Below are the types of content searches users see when they go to the Perspectives filter and how useful each content type is in satisfying a query.
YouTube videos
YouTube videos from product reviewers, customers, and brands often appear in Perspectives. Search results often show the video’s views, length, and age, giving searchers an idea of ​​how popular, in-depth, and recent the video is.
Screenshot by Google, June 2023Tiktok Videos
While Google doesn’t shuffle TikTok videos as often as YouTube, they do shuffle them by age and view count in Perspectives results. In one example, Google even included a TikTok video from its account about a viral trend.
Screenshot by Google, June 2023Reddit Posts
Reddit offers prospects for many Google searches. In most cases, users can quickly see the age of the Reddit post and the number of comments, assuming it is still publicly available.
Screenshot by Google, June 2023Quora Posts
Posts from Quora, a popular Q&A platform, appear in Perspectives with the age of the post.
Screenshot by Google, June 2023StackOverflow Answers
In addition to Reddit and Quora posts, Perspectives shows StackOverflow answers with their age for some technical queries. This can be especially useful when the user needs the latest information, as they can select posts from three weeks ago or 13 years ago.
Screenshot by Google, June 2023tweets
Tweets related to a search query may appear in perspective-filtered search results, often with the age of the tweet and the number of likes received.
Screenshot by Google, June 2023Instagram posts
Like tweets, Instagram posts are displayed in perspectives along with the number of Instagram likes and age.
Screenshot by Google, June 2023forum discussions
Google sometimes offers perspectives in the form of outdated forum posts for searches.
Screenshot by Google, June 2023Blog posts and news articles
While Google Discover provides search users with the most up-to-date news, Google Perspectives returns slightly outdated results for searches that could use the most up-to-date information possible.
Screenshot by Google, June 2023How to rank in Google Perspectives
Want your content to show up in Google Perspectives when someone searches for your business, products, services, and target keywords?
- Make sure you post content on the platforms most likely to appear in perspective-filtered search results, such as YouTube, Reddit, Twitter, and others shown in the example above.
- Try to include optimized images and videos in most of your social media posts, news articles, etc., as both tend to generate the best social media engagement and stand out the most in Perspectives results.
- Promote content to promote the social signals that Google Perspectives displays with results including video views, likes, and comments.
- Consider adding a forum/discussion board to your website to create valuable user-generated content and answer frequently asked questions about your products and services.
As can be seen in the examples above, Google Perspectives results can be a few days to almost two decades old. Therefore, you may want to optimize your existing content in the following ways.
- Make sure the keywords you’re targeting are still the best sources of traffic and conversions.
- Add optimized images and videos to existing blog posts, forum discussions, and other editable website content, providing diverse perspectives on your product or service.
- Edit and optimize the titles, descriptions, thumbnails and visibility of existing YouTube videos.
- Edit and tweak existing answers on Quora.
To get visible in Google Perspectives, create valuable content for your ideal audience and optimize it like in the examples above. Once published, don’t stop working with your content until it gets as much social engagement as possible.
Featured image: Zamrznuti tonovi/Shutterstock
