The most well-liked Yelp search filters
4 mins read

The most well-liked Yelp search filters

Yelp has offered Search Engine Land with the preferred search filters amongst customers. “Open Now” was probably the most used filter throughout all classes, which speaks to the intent of shoppers searching native evaluations platforms like Yelp. “Request a Quote” was the second-most used filter for providers companies and the “Open to All” filter was additionally among the many hottest filters for companies within the Wholesome & Magnificence, Energetic Life and Buying classes.

Why we care. The information, which is damaged down by enterprise class, speaks to how totally different audiences browse Yelp and what they prioritize when looking for an area enterprise. Whereas the information pertains particularly to Yelp, it may be used to enhance what you are promoting’s presence throughout different native evaluations platforms, like Google, as properly, since these platforms share lots of the similar, elementary options and filters.

Yelp’s hottest search filters. Probably the most used filters on Yelp, by class, are as follows:

Companies companies (Auto, House, Native, and Skilled Companies)

  1. Open Now
  2. Request a Quote
  3. Accepts Credit score Playing cards
  4. Quick-responding
  5. Providing a Deal

Eating places, Meals and Nightlife companies

  1. Open Now
  2. Reservations
  3. Affords Takeout
  4. Out of doors Seating
  5. Affords Supply
  6. Good for Dinner

Well being & Magnificence companies

  1. Open Now
  2. Accepts Credit score Playing cards
  3. Providing a Deal
  4. By Appointment Solely
  5. Good for Children
  6. Open to All

Energetic Life companies

  1. Open Now
  2. Good for Children
  3. Canines Allowed
  4. Open to All


  1. Open Now
  2. Open to All
  3. Accepts Credit score Playing cards

Don’t overlook “Open Now.” As talked about above, native evaluations platforms are utilized by high-intent customers which can be more likely to want an area enterprise sooner quite than later. What’s open, on the time of their search, can decide which companies they’ll ultimately go to or contact.

Whereas this will likely appear to be a primary level, it underscores the significance of sustaining up-to-date enterprise hours, which, for some companies, could change incessantly resulting from security measures or staffing challenges associated to the COVID pandemic or vacation schedules. Each Yelp and Google supply the flexibility to point particular hours as a way to hold prospects knowledgeable that you could be not be working as typical.

Filters reveal shopper priorities in numerous verticals. Within the Eating places, Meals and Nightlife classes, “Affords Takeout,” “Out of doors Seating,” and “Affords Supply” accounted for 3 of the top-five filters. This can be because of the pandemic’s impact on shopper preferences and speaks to the pivot in providers that many meals and nightlife companies needed to endure to help these new expectations.

“Providing a Deal” was one other common filter for providers companies (auto, house, native {and professional} providers) in addition to well being and wonder companies. This may increasingly point out that aggressive pricing or different incentives are a precedence for customers searching for companies in these classes.

“Open to All,” a filter and attribute indicating {that a} enterprise is a “secure and welcoming place for everybody, no matter race, ethnicity, nationwide origin, intercourse, sexual orientation, gender id and expression, immigration standing, faith or incapacity,” was additionally among the many prime filters for Well being & Magnificence, Energetic Life and Buying companies.

Over the previous few years, ethics and private values have taken on extra necessary roles in figuring out which companies customers are prepared to help. To that finish, Yelp has launched quite a few variety attributes, together with the Asian-owned, Black-owned, Latinx-owned, Ladies-owned and LGBTQ-owned attributes. Equally, Google Enterprise Profile homeowners can self-identify as Black-owned, Veteran-led, Ladies-led and LGBTQ-friendly.

About The Creator

George Nguyen is an editor for Search Engine Land, masking natural search, podcasting and e-commerce. His background is in journalism and content material advertising. Previous to coming into the trade, he labored as a radio persona, author, podcast host and public faculty trainer.

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