If you are an orthodontist, you know that it takes time and precision to achieve the best results. The same goes for your local SEO.
You need to work with an agency that understands your unique needs and can help you achieve your goals. In this guide, we’ll walk you through the best approach to local SEO so you can start on the right foot!
Why Local SEO?
When it comes to digital marketing, local SEO is one of the most powerful strategies for small businesses serving a specific geographic area.
For example, if you are an orthodontist in Toronto, local SEO can help you connect with nearby clients who need your services. Toronto patients can’t see an orthodontist in Vancouver – they need someone close to where they live and work. You are that!
Local SEO for Orthodontists involves optimizing your website and online content for the keywords and phrases people use to search for businesses like yours in your area. You should use keywords that include your neighborhood, local landmarks, and other clues as to where your office is physically located.
These strategies can make it easier for your customers to find you when they’re looking for businesses like yours in your area. This allows you to attract more new customers and grow your business.
The importance of your Google business profile
Your Google Business Profile is one of the most important tools in your local SEO toolbox. Make sure to claim and fill out your Google Business Page completely.
Google My Business enables businesses to manage their online information and interact with customers. By claiming and verifying your business on Google My Business, you can increase your chances of being featured when local shoppers search for orthodontic services near you.
Finding a quality marketing agency can help you save time and money in your local SEO marketing. An agency like Local SEO Search can take care of your digital marketing, including Google business profile, while you do what you do best – orthodontics!
If you want to do this yourself, visit google.com/business and sign in with your Google account. If you don’t have a Google account, you can create one for free. After logging in, enter your company name and address in the search bar. If your business already appears on Google, it will appear in the search results. If not, you can add it by clicking “Add your business to Google”.
From there, follow the prompts to verify your company. You can confirm your company by phone or email. After you’ve verified your business, take some time to fill out your profile completely, including photos, hours of operation, and product or service offerings.
By claiming and verifying your Google Business Page, you can increase the likelihood that potential customers will find and interact with your business online – so get started today!
Customer reviews are essential for local SEO
Google and other search engines place a high value on customer reviews when it comes to local SEO. Because ratings give valuable insights into the quality of a company and its services.
When prospective patients search for a new healthcare provider, they often read reviews to get a feel for what others have experienced. This means that a strong reviews profile will not only improve your SEO ranking, but will also help convince patients who find your website to try your clinic.
That’s why it’s imperative for businesses to proactively encourage customers to leave reviews. There are a few ways to do this, such as For example, sending follow-up emails after appointments or putting up prominently placed signs around the office. In addition, companies can offer incentives for writing reviews, e.g. B. Discounts on future services.
By building a strong customer review profile, orthodontists can showcase their quality services, improve their SEO ranking, and encourage potential patients to book their first appointment.
Finding the right local SEO agency
Local SEO is a lot to tackle, but it’s an essential part of any digital marketing strategy. For this reason, orthodontists typically work with a marketing agency that is knowledgeable about local SEO.
You should find an agency like Local SEO Search that has had excellent results for other small businesses and has a thorough understanding of your needs. Make sure you ask for case studies and examples of their work before making any decisions.
With the right partner, you can ensure your local SEO efforts pay off heavily without spending a lot of time learning the details yourself.
Get started with local SEO today
If you’re an orthodontist and you’re looking for ways to get more patients, local SEO is a great way to do it. However, you don’t want to go it alone.
By targeting potential patients in your area and increasing your online presence, local SEO search can help your clinic be seen by more people looking for an orthodontist in their area. We understand the importance of quality care and want to help you focus on what you do best while we take care of the digital marketing for your clinic.
Contact us today to start local SEO!