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The Present and Future of Link Building OKRs: What Success Looks Like

In my opinion, this article wouldn’t be complete without mentioning my personal tips for setting up your OKRs.

The thing is: OKRs are attractive. Our brains love to track things and see progress. It motivates us, challenges us and shows us that we have achieved something.

The trick, however, is that it can be easy to have fun creating OKRs for the sake of having OKRs, not for the sake of increasing your productivity.

I know this from my personal experience. I love tracking things. I love seeing numbers and percentages and tracking progress.

However, as mentioned in the previous paragraph, all your strategies should be aligned. You may not need to ensure that the first link you receive is above a DA of 70+ if the data doesn’t support it. But where is the guarantee that you are analyzing your data correctly? Well, that’s another question.

Anyway, here are a few tips for setting up your own OKRs:

I highly recommend coming up with one big OKR that you want to achieve and then building everyone else as part of it.

For example, if you want an average DA of 70 for all your backlinks, your sub-OKRs should look something like this: 1) showcasing more high DA sites (which, trust me, can lead to more sub-OKRs), 2 ) Increase the minimum DA of the websites where you present your pitch.

Stay calm and think about factors you can’t control, like holidays, off-season, people going on vacation, your team going on vacation, etc.

All of this affects our productivity. But it’s important Understand that we are human and OKRs are just numbers at the end.

It may sound cliché, but every OKR you work on should be specific, measurable, achievable, relevant and time-bound. The more specific you get, the better.