Do you want to increase your ROI and improve your SEO strategy?
How will SEO develop in the coming year? What are the biggest threats and challenges?
SEJ’s Ben Steele joined me at the SEJ Show to discuss the findings of SEJ’s second annual SEO study, which covers emerging trends in the world of SEO and can help businesses plan for 2023 and beyond.
As long as people need to find things, there will be SEO. That explains why this industry has seen such strong growth despite the excitement of recent years and the looming economic woes. –Ben Steele, 12:34
Organic marketing or performance marketing forms such as SEO and affiliate marketing have evolved from human resource and investment perspectives. – Loren Baker, 14:31
If you focus too much on this element of automation, you might miss its real value, which allows you to focus on some of the things that aren’t as important and focus on creating content that resonates with you audience –Ben Steele, 31:11
[00:00] – About Ben.
[06:49] – What is the Second Annual State of SEO?
[09:59] – Number of respondents participating in the survey.
[10:25] – Preliminary findings that stood out.
[16:09] – Places with the highest salaries for SEO.
[18:20] – Where SEO professionals have been heavily focused this year.
[22:31] – SEO metrics to track success.
[32:40] – Important emerging factors in SEO in the next two years.
[41:33] – Difficulties in e-book planning.
[43:34] – The difference between an e-book and a white paper.
State of SEO – https://www.searchenginejournal.com/state-of-seo-performance/
Ebooks are an interesting beast because they have unique difficulties and benefits. The most significant unique problem is that they require a lot of buy-ins. By that I mean they need someone who not only has the time to sit down and read it, but also goes through the process of discovering and deciding to download it. –Ben Steele, 37:55
People are going back to basics, fueled by Google’s updates over the last few years. -Ben Steele, 7:40 p.m
Yes, rankings are nice, but having an ROI based on where people are buying or clicking is far better. –Loren Baker, 28:16
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Connect with Ben Steele:
Ben Steele, Senior Editor at SEJ, is a digital content expert. He didn’t want to become an SEO strategist. However, after acquiring the skills required for his job and combining them with some self-paced digital marketing research, he found that this was his true passion.
His professional theater background also helped him develop a work ethic and leadership skills, along with other soft factors like creativity.
Ben is now working on SEJ’s e-books, where he always offers new insights and recommendations for content strategy. Through his work in SEO, he channels the human experience, journey or idiom into something others can learn.
Connect with Ben on LinkedIn: https://www.linkedin.com/in/writerbensteele/
Follow him on Twitter: https://twitter.com/BennyJamminS