Now my last and probably the one with whom most people have to fight is agile and adaptive. This means that, instead of trying to plan a whole year, they are planning to adapt too agile in their industry and create content for it.
And I will use us at MOZ as an example of this. We have something that we call the practical marketer series. It is a webinar series in which we invite people like Lily Ray, Mike King and Andy Crestodina to talk about what is currently happening in the industry. For example, we recently brought Lily Ray with us to talk about parasites -Seeo, abuse of reputation and all the latest changes in the search.
Programs like this allow us to be adaptable. We do that with the blog too. Then what did we do when the Google Leck document passed? We quickly have some people in the industry and asked: “How do you see what happens to the Google Loks?” And then we summarized this into a roundup and published it.
Here, too, I will say that because I think this is very important. Do not create content worth one year. It does not allow them to be adaptable. Three months, six months, cool. However, always stay flexible so that you can react to changes if you take place. Because in my experience, this type of content always works very well, especially in an industry like SEO in which people always have difficulty finding resources to adapt to the changes from Google. When you arrive there first, you grasp trust. And that’s all in this industry.
OK. I hope you got everything here, nine steps to improve the authority of your brand. Thank you very much.
