TikTok continues its e-commerce push with the introduction of three forms of purchasing adverts with expanded placement choices that transcend the For You web page.

The three advert varieties embrace:

• Video purchasing adverts
• Catalog itemizing adverts
• Stay purchasing adverts

The brand new promoting codecs are accessible in TikTok Advertisements supervisor by means of shopping for goal ‘Product Gross sales.’

Advertisers can make the most of these new purchasing adverts with or with out an e-commerce retailer on TikTok.

Right here’s extra details about every of the brand new advert varieties.

Video Procuring Advertisements

Video purchasing adverts enable advertisers to create shoppable movies for show on the For You web page.

This advert sort combines options from current TikTok adverts — assortment adverts and dynamic showcase adverts.

Video purchasing adverts will dynamically mix video artistic and product playing cards into totally different variations. The format could be both product-specific to drive gross sales or a broader model message to drive consideration.

As TikTok gathers knowledge, it can optimize a marketing campaign’s efficiency by dynamically selecting the highest changing combos.

Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.

When a consumer faucets on the advert, TikTok will create an in-app touchdown web page to higher decide a consumer’s intent to purchase. These pages let customers study extra about merchandise and redirect customers to a retailer’s web site once they’re able to buy.

Assortment adverts and dynamic showcase adverts will stay obtainable till the tip of the yr, then TikTok plans to section them out in favor of video purchasing adverts.

Catalog Itemizing Advertisements

Catalog itemizing adverts enable advertisers to advertise product catalogs at scale with new placements throughout TikTok.

One thing advertisers might respect about catalog itemizing adverts is that they’re not required to create video content material.

The adverts enable manufacturers to get in entrance of the TikTok viewers with out making movies, which is a primary.

As a substitute of video, catalog itemizing adverts pull product photos from a retailer’s catalog and promotes them in shoppable placements. Customers uncover the adverts by means of branded content material on the For You web page.

Stay Procuring Advertisements

Stay purchasing adverts are particularly designed to advertise dwell purchasing streams.

The adverts assist direct individuals from the For You web page to a dwell purchasing occasion.

Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.

TikTok says these adverts can enhance visitors to a dwell purchasing occasion by getting it in entrance of people who find themselves prepared to purchase.

Availability

Procuring adverts can be found for testing now, giving entrepreneurs and companies ample time to arrange for the vacation season.

Necessities

Entry to purchasing adverts requires advertisers to achieve “degree one” standing by integrating superior alerts and linking their product catalogs. TikTok has a PDF information that outlines the entire course of.

Advertisers are not required to make the most of TikTok Store, an in-app ecommerce answer, to run purchasing adverts.

Though TikTok Store can be utilized with purchasing adverts, advertisers can direct customers to an exterior web site.

Supply: TikTok For Enterprise

Featured Picture: Screenshot from tiktok.com/enterprise/en/options/ecommerce/shoppingads, August 2022.