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Are you aiming for the number 1 spot in search results? And are you madly chasing traffic and clicks? It’s not easy to achieve all of these things alone. Luckily, Yoast is here to help. In this article we will explain to you how to optimize your post in the best possible way. We will explain the five steps to this Yeast your mail.
Writing comes first, Yoast comes second
Optimizing your post is important, but should never be your first priority. Writing consists of three phases:
- Prepare your content
- Write!
- Edit your content (and yoast it!)
It doesn’t matter if you’re writing a blog post, an article, or a novel. The steps are all the same.
Preparation is key
Before you start writing an article, you should be able to answer the following questions:
- What will be the main message of my post?
- What do I want to tell people?
- Who are my readers?
- Which search terms would I like to be found with?
In other words, you should take some time to think about what you want to say to your audience and how you want your text to be structured. You need to know who you are writing for and what their goal or search intent is. And what keywords does your audience use to get your content found in search engines?
If you don’t think long and hard about these questions, you will make mistakes, such as: For example, targeting the wrong audience, focusing on the wrong keywords, or writing an article that is poorly structured and unfocused.
Write!
After you have thoroughly prepared your blog post or article, you can start writing. Make sure you fill out your focus key phrases and their synonyms first. Which terms would you like to be found for?
Since you have thought about what you want to write in the preparation phase, you should go with the flow when writing. Don’t think too much. Don’t be afraid to make mistakes. The third – and most important – phase is to proofread and yoast your post.
Edit: Let’s yoast it!
In the final editing phase, you can publish your post via Yoast. So let’s look at the five steps you should take to maximize your post.
- Make sure your text is readable
The first step to optimizing your post is checking the readability analysis. If your overall readability score is green, you’re good to go. But that’s not always the case! You may have used too many long sentences. Maybe you’ve used the passive voice too often. Fix these readability issues and make your text beautiful and easy to read. For more tips, check out our article on readability analysis!
- Take a look at your snippet preview
You want people to click on your website in search results pages. You need to write a great meta description to highlight your result. Because a good meta description lets people know that they can find what they are looking for on your website! That’s why you should choose a title and meta description that stand out. Check out our article on how to write a great meta description with Yoast SEO if you want more practical tips.
If you need more help writing great meta descriptions, try the Meta Description Generator. Our AI-powered generator creates unique descriptions And Title for you! This feature is currently available if you have our premium Yoast SEO plugin.
- Check your SEO score
The third step is to look at SEO analysis. What aspects of your SEO need improvement? Maybe you should use your keyword or its synonym more often. Or maybe you’re overdoing it. And what about headlines and images?
Check out what issues and improvements Yoast SEO analysis highlights. Typically, you can easily make some tweaks to make your copy better optimized for search engines. But don’t overdo it! You don’t need all the green lights. You can get started when your overall SEO traffic light is green!
- Add these internal links
Another thing you need before your content can rank is links. Google finds your posts and pages best if they are linked somewhere on the web. Internal links also connect your content and give Google an insight into the structure of your website. So using the right internal linking strategy can boost your SEO!
Do you link to your most important articles? Are you linking to articles that are closely related to the article you are currently writing? Make sure your website structure is top notch. Read more about the power of internal linking and why you should use Yoast internal linking.
- Read and read again!
Yoast SEO is a tool designed to help you optimize your content. There are practical tips on how to improve your content. Think of it as your personal SEO assistant! But other than that, it’s just a tool. Be sure to re-read your content after you’ve optimized it to make sure you’re happy with the end result!
Cheers your contribution
Writing is hard. It’s difficult to optimize your post alone. That’s why Yoast SEO tries to make it easier for you! We check your contributions for readability, paragraph length, word complexity, use of inclusive language and make suggestions for improvements. We’ll help you with that Yeast your mail. But in the end there will still be a lot of work on your part.
Good luck! Let’s roast it!
Edwin is a strategic content specialist. Before joining Yoast, he spent years honing his skills at the Netherlands’ leading web design magazine.
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