Since launching Search Engine Land, we have provided PPC professionals with a platform to share their in-depth knowledge and cutting-edge insights – with the goal of helping you solve problems, overcome challenges, and understand the ever-changing landscape from paid search, paid social and display.
Below are links to the 10 most read and must-read Search Engine Land PPC columns of 2023, contributed by our fantastic group of subject matter experts.
Learn how to avoid repeating some of the big mistakes advertisers have made in their campaigns for maximum performance. (By Menachem Ani. Published January 17.)
It’s very difficult to get Performance Max to work for lead generation programs without offline conversion data. Find out what you can do here. (By Menachem Ani. Published February 14.)
Five tips for using Google Ads retargeting with email, organic traffic, cross-device tracking, direct mail, and social media. (By Adriana Stein. Published December 1st.)
Learn how to maintain or improve your performance in Google Ads and prepare for the removal of these high-value audiences. (By Chelsea So. Published March 1.)
Google Ads is fundamentally changing the way recommendations work. For this reason, you should exercise extreme caution when implementing any recommendation. (By Greg Finn. Published January 5.)
Learn about the Hagakure Method, a modern approach to Google Ads management that combines simplicity and automation for better results. (By Benjamin Wenner. Published October 5th.)
Use this script to provide GPT facts about your account and provide a performance overview that can be shared with customers and stakeholders. (By Frederick Vallaeys. Published June 5.)
Discover real-world examples of how you can use the feature to accelerate PPC data processing and visualization, insight generation, and more. (By Jason Tabeling. Published August 31.)
This script can help you leverage the GPT API to leverage the maximum number of RSA assets and thereby increase your paid search campaigns. (By Frederick Vallaeys. Published April 13.)
Learn how to use ChatGPT to improve your paid search efforts without sacrificing strategy, authenticity, or creativity. (By Amy Hebdon. Published February 1st.)
