With Google continuing the countdown to retiring Universal Analytics properties in less than 24 hours on July 1st, Google Analytics users have little hope of delay.

For those hoping that Google might extend the deadline for the GA4 switch (it’s two days away!), it’s not. https://t.co/RzBntq1Ea2

— dr Marie Haynes???? (@Marie_Haynes) June 28, 2023

Luckily, there’s a new way to learn about your new GA4 property and find your analytics data: ChatGPT plugins.

ChatGPT plugin for Google Analytics 4

When I searched Google in the ChatGPT plugin store, I found a plugin that provides an interface to GA4.

Screenshot of ChatGPT, June 2023

The Avian plugin connects to analytics data from Google Analytics, Google Ads, Facebook Ads, Instagram Insights and other digital marketing platforms. It allows users to access, analyze and directly interact with their advertising and analytics data through a ChatGPT.

According to Kyle Dayne, Founder and CEO of Avian.io,

The Avian plugin enables small businesses to gain insights from their GA4 reports without the need for enterprise-level data analysts to set up their dashboards in Google Analytics 4.

It reduces the technical expertise required to use GA4 effectively by allowing ChatGPT to do the hard work for the user.

How to connect GA4 to ChatGPT

To get started, you need a ChatGPT Plus account and an Avian.io account (free for 14 days) to use the plugin and connect ChatGPT to your website and social analytics data.

When you install the plugin, you will be prompted to create one and authorize it with your ChatGPT account.

Screenshot of Avian.io, June 2023

Once you have created your account and linked your GA4 property to it, you can ask questions such as: B. “What does the plugin do?”

Screenshot of ChatGPT, June 2023

Questions to ask GA4 with the ChatGPT plugin

From here you can ask questions about visitor demographics, traffic collection, engagement, conversions, ecommerce purchases, and other data you’ll find in Google Analytics reports.

Screenshot of ChatGPT, June 2023

Think of it as talking to an assistant who will walk you through your GA4 data and help you get the answers you need about your website visitors without the new post-report UI to search or start a new exploration.

AI-powered support for the new Google Analytics

As the UA Properties retirement deadline approaches, Google Analytics users may have concerns about moving to GA4. However, there is a glimmer of hope in the form of ChatGPT plugins.

Leveraging the power of ChatGPT plugins, users can access, analyze and directly interact with their advertising and analytics data without requiring extensive technical expertise.

While the answers may not always be error-free, the ChatGPT plugin makes it easy to pull information from multiple analysis sources. It can serve as a helpful assistant and help users navigate their GA4 data.

In a time of change and uncertainty, the ChatGPT Plugin for Google Analytics offers a valuable tool to gain insights and make informed decisions about website and marketing strategies.

With more plugins being added every day, there will undoubtedly be further advances for those looking to adapt to the evolving analytics landscape and fully utilize GA4 over ChatGPT.

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