Utilizing website positioning Progress Report Templates on Semrush
11 mins read

Utilizing website positioning Progress Report Templates on Semrush


If the considered beginning your subsequent month-to-month website positioning report from scratch fills you with dread, you’re not alone!

Just a few years in the past, we requested our prospects working at businesses in regards to the prime issues that they wished have been automated about their job.

The highest reply by a big margin was reporting, gathering knowledge for reviews, and report updates. 

Now consider on a regular basis you’d save and the way far your online business might go should you didn’t have to begin each website positioning report from scratch. 

With Semrush, you may make your individual reporting templates and share them along with your workforce.

On this submit, we’ll present you how you can make your individual website positioning progress report template and automate your reporting course of. 

The Semrush My Stories device helps you to combination knowledge from dozens of instruments, construct and save your individual PDF report templates, and arrange recurring emails. 

This device additionally provides you the flexibility to: 

  • Shortly create PDFs from our pre-set templates in a minute
  • Modify a template to suit your particular wants
  • Model and white-label your report (with the Company Progress Package add-on)
  • Add Semrush report widgets, screenshots, textual content, and formatting
  • Add Google Analytics, Google Search Console, and Google Enterprise Profile knowledge
  • Create a report utterly from scratch
  • Save your custom-made reviews as new templates to make use of sooner or later
  • Schedule common e mail supply of the reviews to a goal e mail deal with

Why You Ought to Use website positioning Report Templates

Creating templates to your reporting, whether or not you’re in-house or at an company, might help you:

  • Save time
  • Onboard new workforce members and purchasers extra simply
  • Set up consistency in your workflow

In fact, saving time is all the time necessary for enterprise, and the stress of beginning a report from scratch each time may be crushing. 

However one more reason you need to use templates is that it’ll make it rather a lot simpler so that you can onboard new workforce members and purchasers. As an alternative of simply throwing your new workforce members the duty of developing with their very own report, you’ll be giving them a simple format to observe in order that they’ll really feel able to contribute.

Lastly, your purchasers will recognize the consistency. Utilizing a template lets whoever is receiving the report know what to anticipate. They gained’t should re-learn how you can navigate by means of your reviews every month, which saves them time. 

Structuring Your website positioning Report Template

Each contract and marketing campaign has its personal distinctive set of objectives and KPIs. 

QG7Us9EGkKBUHiRwSCocFVwCGcTbkHndpLNCJ1ISWvaADtmPSktm5dxxpNJC_02i0LDHZRZvEWXqwJ_m3FB8Ir5mJFTP376VLgRqcVsDodm9xco_ZLUQXBKF8BTa576GT7u3LNoXGbYaV0-hkw

Likewise, your consumer will need their report back to really feel private, with particular steerage and commentary about their distinctive on-line expertise. 

So, how are you going to hold your purchasers glad, whereas additionally making your reporting course of smoother? 

Listed here are some ideas:

  1. Create totally different templates for several types of reviews (website positioning audit report, month-to-month website positioning report, competitor evaluation report, and so on)
  2. Make your reviews particular and straightforward to know 
  3. Automate your knowledge gathering 
  4. Personalize the report with devoted text-based areas to your feedback and pictures/branding associated to your model and your consumer
  5. Construct your templates with clear sections so it’s simple to sub elements out and in relying on the main target of the month

Automating Information for Your Report Templates

The fantastic thing about utilizing a template to your website positioning report is that the automation provides you extra time to personalize the report.

Whereas it’s doable to automate some website positioning KPIs with dashboards and instruments like Semrush, you wouldn’t need to automate your opening statements and commentary. 

Consider the KPIs and knowledge because the “what” of the report and your commentary because the “why.” Why does 15% natural site visitors development matter? You possibly can clarify in one of many feedback areas of your template.

Once you construct a template on Semrush My Stories, you’ll be able to automate the enter of knowledge with Semrush and Google knowledge widgets. 

These widgets can mechanically populate your report with metrics like:

  • A competitor’s key phrase rankings and estimated site visitors from Semrush 
  • Web site Well being and technical web site points from Semrush
  • Key phrase visibility & share of voice from Semrush
  • Backlinks reported in Semrush 
  • Purpose completions from Google Analytics
  • Customers, classes, time on web page, and extra from Google Analytics
  • Search efficiency from Google Search Console
  • Consumer interplay and map views from Google Enterprise Profiles
  • And much more

Personalizing Templates with Textual content and Photos

So as to add a private contact to your reviews, you’ll be able to embody area to your feedback and explanations, in addition to pictures and branding.

With Semrush, you’ll be able to drag and drop widgets for textual content blocks to incorporate your feedback on every part of your report. 

It’s also possible to add pictures like your consumer’s emblem, and even absolutely customise your report with a theme should you join the Company Progress Package.

lyTMOi6Hbz6dVB5SZPGkxV5M7AjsUwiPTZjim-F_jIEe0iFNfT4oo_b-VX4wrf9aFbSzF6sdQ-OyqOoojD7THH_M2US2KHA4DACnj373a7YyFTc0sddU5S7BGjb-NDjfXYQ8L0xJ2U3d8kQLvA

Templates for Every Kind of Report

As a result of there are such a lot of areas of website positioning you can work on, there will likely be various things to report.

So, you need to have particular templates for the totally different providers you provide. For instance, you could possibly arrange distinctive templates to your:

  • website positioning audit reviews (preliminary audit & observe ups)
  • Month-to-month website positioning reviews
  • Competitor website positioning evaluation reviews
  • Natural search reviews
  • Hyperlink constructing/backlink reviews
  • And extra

The good factor about My Stories is that we now have a handful of preset templates to begin with. 

7ZgHFvum2RdqrXPrxCkkzzWURRQ1lnqjQxMdjYGriVC6g8X67pN7nHU897_N8vkIL86BDWzm2asjqyAZN5RnDNzlBLjLarz5sxLhuGZfC8ZPOn9EMeobscEffXfiOkIS4s9KxQRTo7-dKWKFjQ

Simply open one up and begin including widgets to make the PDF report your individual. 

Right here’s an instance of what you’d see mechanically through the use of a number of the templates above: 

Month-to-month website positioning Template

It is a excellent beginning place for normal month-to-month reporting on an website positioning consumer. Preset widgets embody:

  • Google Analytics site visitors overview
  • Every day classes 
  • Prime site visitors channels
  • New vs. returning guests
  • Prime pages by pageviews
  • New and misplaced key phrases
  • Improved and declined key phrases
  • Backlinks abstract
  • New and misplaced backlinks

Web site Audit: Full Report Template

This website positioning audit report template dives deep into the outcomes of a Web site Audit, which may very well be nice for technical website positioning purchasers or prospects. Preset widgets embody:

  • Web site Well being rating
  • Variety of errors, warnings, and notices discovered
  • Prime points recognized
  • Full breakdown of each single challenge discovered within the audit

Full Natural Analysis Template 

This template goes into the natural search efficiency of any web site, which is a simple strategy to create a aggressive evaluation report in minutes. Preset widgets embody:

  • Estimated natural site visitors, key phrases, and site visitors value
  • Key phrase rankings by nation
  • Natural vs. Paid site visitors pattern (all time)
  • Prime key phrases and place distribution
  • Prime opponents
  • Branded vs. non-branded natural site visitors
  • New and misplaced key phrases
  • Prime touchdown pages for natural site visitors

Customizing Semrush Report Templates

Now, what if you wish to make your individual templates from scratch, or change a preset template and put it aside as new?

That is additionally simple, by enhancing any report within the report builder and saving it as a template on the My Stories dwelling web page.

You possibly can add extra knowledge from Semrush or Google to your report to focus on your particular KPIs, in addition to textual content blocks, pictures, and formatting so as to add room to your feedback on every part. 

RI5b2rl-kyQ16fUsHO7NN2vMeoQQvdI2-mRJ4B_ut9zmn4RiGCZyIkVbj5bwcWks6vDKnILbnm3OLtNl6IcYEfV_n7r1GHIkuuTOtMLyJUP9U0JLtkmUagWxKVZ1tw70w0O27af_eQGSyZzJrA

So as to add Google Analytics knowledge to your report, Semrush at present affords over a dozen widgets from the basic Common Analytics model of GA, and a handful of connections for GA4 properties. 

Common properties: 

  • Overview 
  • Metrics Charts
  • Prime Visitors Channels 
  • New vs Returning Guests 
  • Conversions (E-commerce) 
  • Prime Web page Views 
  • Purpose Completions Chart 
  • Location 
  • Language and Supply/Medium 
  • Referrals 
  • Supply/medium 
  • Prime Touchdown Pages 
  • Campaigns 
  • Gadget Classes 

GA4 properties: 

  • Overview 
  • Metrics Charts 
  • Prime Visitors Channels 
  • New vs Returning Guests
  • Prime Web page Views

For particular steps on integrating your Google Analytics along with your Semrush report templates, go to our Information Base.

When you’ve constructed your report on Semrush, hit the inexperienced Generate PDF button to put it aside. Then from the My reviews dwelling web page, it can save you this report as a brand new template.

8JUmH2544SwDcd14J5SIikV-SfySJBiBM8KzYNB-y9IB2tBpbok6NKxfYI_ge7l4DrvaWiQjxE0UgYqF1rWG44gvMOAV7RJwOllrZMrSgYbWrX-etRC1cCB2L2CY6azrlxt2AeRKoWZWBZjq8Q

Go to the report within the listing on the My Stories dwelling web page, discover the gear icon beside the report you’ve made, and choose Create Template.

180V_Ur3YIPPg2mHH1LoN-_k97srPKXR3KnbPrenxLNhVyDWXxjvCjNEEFuazabiZljG4Taoj5sdw11KF4-UlJFZcgljkGeXo6skz-5kj-hp5CBwvGrT1DQoRLLIo2B83zcsU6X3XK2VjZUO2Q

Now that report will likely be saved in your templates listing so you’ll be able to entry it and customise a brand new report for a brand new consumer ranging from the identical construction. 

Generate and Schedule Your Report

As soon as your report is able to go, you’ll be able to schedule this report back to be despatched to your consumer’s e mail on a day by day, weekly, or month-to-month foundation.

You possibly can embody a template for what you need to put within the e mail textual content itself and ensure to replace that e mail textual content earlier than it goes out every month.

5OTsHz1zi48tGDe9Ua4_nF1vK1Hzqqp67XtYyYamKyhkMgXBKLpcRcmtj70U3sIId-W-4fCJsLM9RD1ECQhVrcgVCMWqcbKNAswEgGzRNv3fib57WfJRm3yuartQsuPkj5j0ELo75wBZi4uUFw

Perfecting Your Template

How do you have to customise your template? 

The naked minimal you’ll need to cowl in an website positioning progress report is:

  • What progress has been made
  • What actions you’re taking 
  • Suggestions for additional development 

After these fundamentals, you may need to embody any hyperlinks to associated studying or articles that specify a few of your processes, in case the consumer could be curious to study. 

Most website positioning purchasers gained’t be website positioning consultants, so it’s possible you’ll need to embody consumer training within the reporting course of. Once you do, it may possibly assist construct extra belief and engagement within the relationship. 

Comply with a few of these do’s and don’ts to make the template excellent. 

XOWfMpdCG7MgIQfXIWVzLko3lXiuAwjPZTJ3JdNe2AIIjgMPwTtUyNnShySX3ykUEwVcDGrebjXaNX12LclH0pEbrQi0wiWcvx06jnD5GW0aDWB6oH6Uf8fiijb2Td01r6j5oZ49haMMCdB0qw

We now have an entire weblog submit devoted to the anatomy of an ideal website positioning report to dive deeper with extra examples of how you can report on every side of website positioning.

Common communication, transparency, and displaying that you just care about your consumer’s success can go a protracted strategy to having a constructive consumer relationship.

Leave a Reply

Your email address will not be published. Required fields are marked *