ViacomCBS proclaims partnership with Wattpad to adapt originals
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ViacomCBS proclaims partnership with Wattpad to adapt originals


Wattpad has lengthy been a pipeline bringing content material variations of tales by rising writers to streaming companies like Netflix and Hulu. Now, ViacomCBS and Wattpad’s studio arm are teaming as much as spin out a slate of authentic collection from profitable titles on Wattpad and Webtoon.

Wattpad has been a story springboard for streaming companies for years — The Kissing Sales space and the After franchises are two notable examples — partially as a result of Wattpad is ready to mine a trove of inside information about how readers are interacting with tales and what particular type of storytelling they return to. That may simply translate to hit franchises for companies hungry for brand new authentic content material, notably for content material that appeals to youthful viewers. (After, for instance, began out as Harry Types fanfiction printed on Wattpad.)

ViacomCBS plans to work with the writer’s leisure arm to mine tales from Wattpad and its sister website Webtoon, whose guardian firm Naver snapped up Wattpad for greater than $600 million {dollars} earlier this yr. Wattpad Webtoon Studios will work with ViacomCBS to develop originals for its numerous networks and properties, together with Paramount Plus, the corporations introduced in the present day.

The originals are anticipated to attraction particularly to Gen Z and millennial audiences and will likely be sourced from a variety of genres.

“Wattpad Webtoon Studios is house to a number of the most fun new voices in comics and literature,” Aron Levitz, president of Wattpad Webtoon Studios, mentioned in a press release. “Between our large world IP catalogue with built-in fandoms, and a roster of famous person comedian artists and indie authors, we’re fueling a brand new period of data-backed leisure.”

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