What you should know after the big Google month [Podcast]
6 mins read

What you should know after the big Google month [Podcast]

On this episode of the SEJ Show, we dive headfirst into the aftermath of Google’s momentous May, from I/O to Marketing Live.

Join SEJ Editor-in-Chief Amanda Zantal-Wiener in conversation with industry experts Roger Montti and Matt Southern as we analyze the key insights and groundbreaking announcements from Google’s annual events.

From numerous AI announcements to product updates, tune in to learn how you can use and apply these developments to stay ahead of the curve.

Google has announced many things but they are not shipping anything yet. So it’s not like they’re flooding the market with all these new things that we need to try. There are many announcements and I feel we have a lot of time to process them before we can get our hands on them and use them. –Matt Southern, 2:17

The big takeaway I’ve gotten from I/O and the way Google wants to change the search experience, even after GML changed the experience for advertisers yesterday, is that everything is conversational, which is what I feel btw, like we’ve seen it before. Conversational marketing with chatbots etc. was a really big deal. There is a strong emphasis on a conversational approach to all of these things. –Amanda Zantal-Wiener, 32:22

So it seems that both Open AI and Google are afraid of the democratization of AI. Right now people are building a chatbot for $500 or less, so the technology is out there. People build their own things, the way Jasper AI works with Cerebras, which provides the AI ​​infrastructure, and a lot of people think Jasper AI just takes a chat GPT feed and modifies it. No, they built their own big language models using the Cerebras infrastructure, and it’s very unique to them and very specific – what’s called domain specific. That’s going to be a problem for them, and I think they want to keep that in mind, but that’s why you’re seeing the first Google and Open AI strike against the legislation, because they want to control how the legislation looks. –Roger Monttii, 7:17

[00:00] – About Matt & Roger

[02:04] – Are things slowing down this summer?

[05:50] – The lecture on the L-word: legislation.

[12:33] – The whitepaper on Google’s ethics and AI.

[17:32] – First thoughts on Google’s Search Generative Experience (SGE)

[22:03] – About section 230.

[32:22] – How do you optimize the new search experience?

[47:15] – How will the new search experience affect accessibility and KPIs?

[52:37] – What is the motivation for companies?

[58:26] – What’s on the horizon?

Mentioned resources:

Google I/O: https://io.google/2023/

230 should be changed to accommodate recommendation algorithms, which is a relatively new thing that hasn’t existed yet. Section 230 was originally drafted to regulate, provide a fair forum and allow free speech. Section 230 is about enabling free speech. But let’s face it: when it comes to people advocating harm it might seem controversial, but there should be limits to freedom of expression because the right to freedom of expression is just the right to be able to say what you want and not having a government and bringing in laws. Free speech is when I walk into your house or Matt’s house or anyone who’s watching. I can’t go in there and say what the hell I want. You have the right to kick me out. So if you visit a site, be it YouTube, Twitter or any forum, and you can’t abide by the terms of service that limit what kind of speech is allowed there, they have every right to kick you out. –Roger Monttii, 27:22

As for summer search, I think it might slow down, but Google has historically pushed things back without announcing it to summer time, although there are some updates as well. But there’s a story where Google pushes major changes to how search works over the summer and then announces them in the fall. –Roger Monttii, 4:13

I followed the hearing with Sam Altman and found it a bit too friendly compared to previous hearings. It’s unusual for a company like this to simply welcome regulation, almost as if to say, “Please regulate us.” – Matt Southern, 10:09

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Connect with Roger Montti:

Roger Montti is a seasoned search engine marketer with over 20 years of experience in the field. By providing website audits, telephone consultations, and assistance with content and link strategy, he has built a reputation for expertise and effectiveness.

In addition to being the Chief Judge for the 2020 and 2021 US Search Awards, Roger is also the editor of award-winning websites showcasing his diverse talents in the industry.

As a prominent figure in search engine marketing, Roger has shared his insights at various conferences including SES, SMX East, SMX West, SMX Advanced Seattle, Affiliate Summit NYC, Affiliate Summit West and several PubCon events. Additionally, his writing covers various topics such as WordPress, Facebook, Google, SEO, and search engine marketing, further establishing him as a thought leader.

Connect with Roger on LinkedIn: https://www.linkedin.com/in/martinibuster/

Follow him on Twitter: https://twitter.com/martinibuster

Contact Matt Southern:

Matt G. Southern, a highly respected senior news writer, has been an integral part of the Search Engine Journal team since 2013. With a bachelor’s degree in communications, he excels at turning complex topics into clear, engaging content.

In addition to writing, Matt is responsible for overseeing strategy development within SEJ’s news department, ensuring the organization remains at the forefront of the digital marketing and search engine optimization landscape.

A trusted source of information, Matt’s work at SEJ combines accuracy, quality and relevance. His dedication to reporting excellence and dedication to helping others better understand search engines and digital marketing makes him an indispensable asset to SEJ and the industry at large.

Connect with Matt on LinkedIn: https://www.linkedin.com/in/mattgsouthern/

Follow him on Twitter: https://twitter.com/MattGSouthern

Contact Amanda Zantal-Wiener, Editor-in-Chief of Search Engine Journal:

Follow her on Twitter: https://twitter.com/Amanda_ZW

Connect with her on LinkedIn: https://www.linkedin.com/in/amandazantalwiener/