As digital marketers and SEO experts, we’re always looking for new and innovative tools to help us deliver better results for our clients.
With the advent of AI technology, we now have access to a variety of tools that can help us deliver more efficient and effective services.
One such tool is ChatGPT, an advanced language model that can help us provide valuable information to users through conversation queries.
ChatGPT is based on the GPT-3.5 (and GPT-4) extended language models and can understand natural language and respond to questions in conversation.
This technology has tremendous potential and is having a significant impact on multiple industries such as healthcare, finance and e-commerce.
Many SEO professionals consider ChatGPT a threat to their existence. The number of “SEO is Dead” articles is increasing every day.
But that’s not how I see it.
End users are already learning what types of queries are best answered by ChatGPT and which queries are best answered by more traditional search engines.
AI is already having a significant impact on how traditional search engines work. Ultimately, however, ChatGPT is best for information requests, while Google is still the best place for transactional requests.
What can ChatGPT do?
One of the advantages of ChatGPT is that it can give users accurate and informative answers to their questions. Users can ask open-ended questions and the model will respond with relevant and concise answers.
For example, a user might ask “What is the capital of France?” or “What are the symptoms of COVID-19?” ChatGPT will provide an appropriate answer.
Additionally, ChatGPT is a valuable research tool as it can provide information from multiple sources.
This means that users can get all the information they need from ChatGPT without having to search for information on different websites, saving them time and effort.
ChatGPT is extremely powerful when integrated with voice assistants like Siri and Alexa. It has already been integrated into some smart home devices and allows users to control their home with their voice.
This technology has tremendous potential as it can understand and respond to natural language queries.
Where ChatGPT fails and Google succeeds
While ChatGPT is a powerful tool for responding to requests for information, it falls short when it comes to transactional requests.
Transaction requests involve actions like “buy shoes online” or “book a flight to New York.”
For these search queries, users are better off using Google or other search engines designed for this purpose.
For transactional search queries, search engines like Google are the first choice.
These search engines provide users with a list of websites where they can take their desired action, be it buying a product, booking a service, or making a reservation.
Transactional vs. informational queries
Digital marketers need to understand the difference between informational and transactional requests.
Informational queries provide users with knowledge, while transactional queries focus on taking action.
To optimize requests for information, webmasters should focus on creating content that answers frequently asked questions and provides users with valuable information. This content should be well-written, informative, and optimized for relevant keywords.
To optimize transactional queries, webmasters should focus on creating landing pages designed to convert visitors into customers. These landing pages should have clear calls-to-action (CTAs), a user-friendly design, and relevant information about the product or service being offered.
There are numerous articles here on SEJ with great advice on landing pages for transactional requests.
Information requests don’t convert well on Google. In fact, most SEO professionals need help monetizing requests for information.
I see a day when information requests will be handled entirely by AI and transactional requests will use a more traditional search engine model.
If your business model is to sell something, ChatGPT will not help you.
There are very few sales attributed to requests from ChatGPT.
What about the other things ChatGPT does?
With the advancement of AI technology, ChatGPT is being used more and more on websites.
This technology can provide users with an enhanced browsing experience by allowing them to interact with websites in natural language.
This will enable companies to offer personalized customer service, automate customer support and improve user engagement.
When you get ChatGPT or other AI services working with As you grow your website, the opportunities to increase conversions are significant.
Another use case for ChatGPT are chatbots.
Chatbots are computer programs that use AI technology to mimic human conversations. They may be used to respond to customer inquiries, provide customer support and assist with transactions.
Chatbots using ChatGPT technology can give users more accurate and personalized answers, making them valuable business tools.
Will webmasters ever get credit from ChatGPT?
Webmasters are unlikely to ever be named in ChatGPT.
This means that the chances of attracting a visitor to your website via ChatGPT are slim.
Therefore, ChatGPT will not make you any money on the OpenAI website.
Should I optimize my website for ChatGPT?
It is still important to optimize content for this technology.
However, you don’t have to do much more than what Google, Bing or any other traditional search engine asks you to do.
You optimize for ChatGPT by creating quality content.
Your content should convey experience, expertise, authority, and trust—or EEAT.
By creating quality content that delivers value to users, businesses can be confident that their websites are optimized for ChatGPT and other AI technologies.
Integrate ChatGPT into a website to increase sales and other conversions
ChatGPT can also be used to improve customer retention through personalized marketing. By understanding users’ interests and preferences, companies can create targeted marketing campaigns that resonate with their target audience.
This can result in higher engagement rates and better conversion rates.
Additionally, ChatGPT can also be used to provide real-time customer support.
By integrating ChatGPT into their websites, businesses can respond instantly to customer queries, reduce wait times and improve customer satisfaction.
This can also help companies identify common issues and improve their products and services based on customer feedback.
Although ChatGPT is still in its early stages, it has tremendous potential to revolutionize the way we interact with technology.
As AI technology advances, we can expect more sophisticated language models that can understand and respond to human queries in a more sophisticated and natural way.
This opens up new business opportunities for delivering personalized and engaging customer experiences.
In summary, ChatGPT is a powerful tool to provide valuable information to users through conversation queries.
Although unsuitable for transactional queries, it can improve customer retention, provide real-time customer support, and personalize marketing campaigns.
As AI technology advances, we anticipate ChatGPT will be more widely used on websites, allowing businesses to provide more personalized and engaging user experiences.
It is important for digital marketers and SEO professionals to understand the potential of this technology and optimize their websites accordingly.
This way they can ensure that their websites are up to date with the latest technology and offer the best possible user experience.
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