Wix breaks new ground with the launch of Wix Headless
5 mins read

Wix breaks new ground with the launch of Wix Headless

In a bold move to empower developers, Wix introduced Wix Headless.

This new offering facilitates seamless integration of Wix’s robust enterprise solutions across different platforms and devices.

Wix Headless: A new era of integration and flexibility

Wix Headless was designed to give developers the tools they need to implement Wix business solutions through its composable APIs and SDK. With this new offering, developers can now integrate Wix solutions such as eCommerce, Bookings, CMS and Events from any tech stack and manage them through Wix’s comprehensive management platform.

The APIs in this new solution are synchronized and ready to use with Wix’s additional solutions, such as: B. Contacts and Checkout.

This represents a significant increase in the potential of Wix enterprise solutions, allowing developers to use them anywhere, anytime.

Bridging the gap to leading web frameworks

Wix Headless paves the way for integrating Wix Business Solutions with leading web frameworks including React, Vue, Svelte, Qwik and more. This opens the door to further partnerships with leading full-stack solutions.

Netlify is the first platform to work with Wix, offering fast integration with Wix Bookings, Events, eCommerce, CMS and Pricing Plans APIs.

A commitment to robust, developer-centric solutions

The launch of Wix Headless marks the first time the company has opened up its backend to work outside of the Wix platform. This evolution promises easier scalability, customization, and faster project delivery, providing a more robust suite of developer-centric solutions.

In web development and content management systems (CMS), “headless” refers to a decoupled architecture where the front-end and back-end of a website or application are separate.

Traditionally, the front end (the “head”) and back end of a website are closely related. The front end is what users see and interact with – the design, user interface, and content of the website.

All data is managed and stored in the backend – the database, the server and the applications take on all the functions behind the scenes.

With a headless CMS, the front end is “decapitated” by the back end. This separation allows developers to build and manage the frontend separately from the backend.

Content is delivered from the backend to the frontend via APIs. Using any programming language or framework, this content can be displayed across various frontends (websites, apps, IoT devices, etc.).

The key advantage of a headless CMS is its flexibility. Developers are not tied to any particular technology stack and can use any front-end technology they prefer.

It also makes it easier to deliver content across multiple platforms and channels, as the backend sends data wherever it’s needed, regardless of platform or device.

In the case of Wix Headless, Wix offers developers the opportunity to use their backend services (like e-commerce, bookings, CMS, events, etc.) while building the frontend with the tools and technologies they prefer.

Key benefits of Wix Headless

Wix Headless offers a variety of benefits, including:

  • Custom solution creation: Developers can use APIs to access and manage business data within the Wix platform to create custom solutions that integrate seamlessly with Wix Business Solutions.
  • Unified dashboard: Developers can manage multiple business areas within the Wix dashboard via the built-in Wix Business Solution APIs.
  • Support for multiple front ends: Wix Headless allows businesses to connect multiple clients to a single Wix backend, enabling various customer interaction points.
  • Simplified project extension: Existing Wix sites can add new sites or apps that access and serve the same business without starting from scratch.
  • Global payment infrastructure: Developers can streamline payments worldwide with Payments by Wix, eliminating the need to integrate multiple payment gateways.

Shahar Talmi, GM of the Wix developer platform, emphasized the transformative potential of this new offering.

He explained:

“Wix Headless allows developers to use Wix in ways not previously possible, from scaling their online presence to managing multiple complex projects in one place. By giving developers access to these APIs, we are accelerating the endless possibilities opening up in the web development industry.”

In total

The launch of Wix Headless proposes a strategic pivot to appeal to a more technologically advanced audience – professional web developers and larger enterprises that require greater flexibility and customization of their web solutions.

This move diversifies Wix’s customer base and allows it to target a larger market.

By providing a headless solution, Wix adapts to current web development trends, especially the growing demand for headless CMS and commerce platforms.

This positions Wix as a modern, forward-thinking provider for those who seek simplicity and ease of use, and for those who need complex, bespoke solutions.


Featured image: T. Schneider/Shutterstock