YouTube has updated its YouTube Partner Program (YPP) re-application policy.
The YPP program allows eligible content creators to monetize their videos through ads, subscriptions, and other revenue streams on the platform.
Changes to the program will affect new applicants and channels that have been banned from the YPP.
If you one day aspire to monetize your content on YouTube, this is an important update to watch out for.
YouTube Partner Program – What’s changing?
Beginning June 5, 2023, channels applying for the YPP for the first time and are rejected have 21 days to appeal or wait 30 days before applying again.
If a channel reapplies after 30 days and is rejected again, they have 21 days to appeal, but must wait 90 days before reapplying.
This change aims to prioritize timely reviews of new applicants and appeals.
Disapprovals are usually due to YouTube monetization policy violations.
These policies include originality, copyright, and advertiser-friendly content policies to ensure creators comply with YouTube standards and provide a safe environment for viewers and advertisers.
Channels that are already participating in the YPP and have been banned also have 21 days to appeal and must wait 90 days before applying again.
This policy does not apply to channels that leave the program due to contract termination, inactivity, or unlinking from their multi-channel network (MCN), also known as MCNs.
The paused mode policy will be extended from 90 to 120 days for channels that offer memberships.
Channels that have been banned from the YPP have 120 days to rejoin the program and continue membership before existing members are refunded their last monthly payment.
Additional updates for YouTube creators
YouTube’s weekly News Blast for Creators included the following additional updates:
- Podcasts in the YouTube Music app: Podcasts will be available on the YouTube Music app in the US, with more regions coming soon.
- ETAs for video processing: YouTube adds ETAs for video processing to the video detail page in Studio Web, allowing creators to hover over video quality badges to see the remaining processing time for each stage.
- Channel trailer parity on mobile: Creators can now configure a channel trailer for subscribed viewers on both desktop and mobile platforms, with muted autoplay now available on mobile. This update aims to establish feature parity between desktop and mobile devices.
Featured image created by the author using Midjourney