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In 2021, ecommerce skilled one other 12 months of pandemic-accelerated progress. We hope your enterprise has navigated the adjustments in our society and financial system, and that ecommerce has been a catalyst for doing so efficiently.
As a platform supplier, we attempt to energy success with industry-best ecommerce product, efficiency, safety, high quality and innovation.
By way of product and repair execution, 2021 was the perfect 12 months in our historical past. We have been happy to see this mirrored in our collective clients’ efficiency throughout peak vacation promoting, by which our clients’ gross sales outperformed estimated {industry} averages by greater than 10%. BigCommerce additionally noticed 100% Cyber Week platform efficiency uptime, marking the eighth consecutive 12 months of zero reported web site downtime in the course of the peak vacation interval.
Please see under a couple of highlights of our 2021 efforts to supply industry-leading capabilities in product innovation, worldwide growth, and omnichannel promoting. I will even share a couple of of our largest priorities for 2022.
Product innovation
Over the course of 2021, BigCommerce launched quite a few new options designed to enhance buyer progress and expertise.
One among our most profitable launches was B2B Version, which presents next-level B2B performance from BundleB2B, together with quote administration, bill portal, fee methodology visibility management and rather more. We additionally launched our free integration with Google BigQuery, which as a part of our Large Open Knowledge Options offers our retailers industry-leading capabilities in information administration and analytics.
We launched main upgrades to our transactional e mail templates, introducing new options, choices to customise the e-mail templates with a contemporary person interface and new APIs. Promotions Supervisor now advantages from our Superior Editor software for Enterprise plans. In a significant safety enhancement, we enabled two-factor authentication (2FA) for all retailer customers.
We additionally launched a number of new options for builders, together with Widget Builder, Product Type Order API, Tax Supplier API, Customized Templates Associations API, new information out there in GraphQL Storefront API and a Subsequent.js pattern app. For headless particularly, we launched new partnerships with main front-end options together with Subsequent.js, Uniform, Shogun Frontend and Amplience — with many extra coming quickly.
Multi-storefront (MSF) has additionally launched in beta, and as soon as absolutely launched in 2022, it would unlock the flexibility for retailers to create and handle a number of Stencil and/or headless storefronts inside a single BigCommerce retailer.
Worldwide growth
Worldwide promoting capabilities and geographic growth proceed to be one in every of BigCommerce’s largest areas of funding. In Europe, we launched localized product and go-to-market operations in France, Italy and the Netherlands. Timed with these market launches have been language translation and content material customization options in our e mail templates, system messaging and onboarding flows. We additionally introduced partnerships with a number of leaders in European funds and, in France, the CMA CGM Group’s transport, achievement and New Oxatis commerce capabilities.
Within the APAC area, we expanded company and expertise partnerships in a number of Asian international locations with a watch towards continued progress and future market entries. In Latin America, we employed our first group members and held our first companion convention in preparation for formal market entry in January 2022.
Omnichannel management
In July, BigCommerce acquired Feedonomics, the world’s greatest answer for product feed optimization and syndication to 100+ main promoting, search, social community and marketplaces channels world wide. On the time of acquisition, Feedonomics served 28% of the highest 1000 US retail ecommerce websites. Mixed with BigCommerce, Feedonomics offers retailers with industry-leading capabilities for third-party demand technology, promoting and market promoting.
We additionally introduced new and expanded partnerships with a number of of the world’s main promoting and promoting channels, together with Google, Walmart, Amazon, TikTok, Want and Mercado Libre. These partnerships present retailers distinctive alternatives to develop their companies by way of third-party product distribution, promoting and promoting.
Trade recognition
BigCommerce continued to earn widespread recognition as an industry-leading platform and employer in 2021. In its 2020-2021 evaluation, IDC MarketScape named BigCommerce a Chief amongst B2C and Headless ecommerce platforms. Paradigm honored BigCommerce with 16 medals throughout its B2B Combines (Enterprise Version and Midmarket Version). With respect to firm management, BigCommerce made Inc. Journal’s inaugural checklist of Finest-Led Corporations and earned two Austin Enterprise Journal awards for Finest CFO and CEO.
2022 plans
BigCommerce will proceed to broaden in prioritized segments all through 2022. Geographically, we plan to proceed our worldwide growth, formally launching in Latin America (together with Mexico, Chile and Argentina), Germany, Spain, the Nordics and Benelux.
Amongst our many new enterprise product enhancements, multi-storefront performance (MSF) is anticipated to be probably the most transformational. MSF permits promoting throughout a number of manufacturers, buyer segments and/or geographies from a single account. When absolutely rolled out in 2022, MSF will fulfill a mess of high-demand use circumstances.
We plan additional roll-out of enterprise capabilities together with multi-location stock and distributed commerce. And we’ll proceed speedy innovation in partnership with our vibrant expertise and company ecosystems.
To remain up-to-date on the thrilling product launches and newest {industry} insights, I encourage you to attend our month-to-month City Halls and discover our Buyer Studying Sources, together with our Make it Large Podcast which launched in 2021.
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