Whether you are an SEO newbie or an experienced SEO junkie, there is no denying how important content is to ranking well on search engines like Google and Bing. Google has often referenced the idea that “content is king” and has made the use of content a central part of its algorithms over the years. … Read more
Organic search (search engine optimization) and paid search (or pay-per-click) initially have enough technical subtleties and strategic aspects. Keyword cannibalization is a problem that can make it even more difficult – and one that can be overlooked if your search engine optimization (SEO) and pay-per-click (PPC) efforts are siled, contained in separate teams, or on … Read more
Google has released new documentation for the GA4 data redaction feature, which prevents personally identifiable information (PII) from being accidentally sent to Google. This makes it easier to comply with data protection laws and Google’s own policies. What’s notable about this feature is that it is enabled by default for new properties added to GA4, … Read more
Whether you like it or not, the Google Analytics 4 migration deadline is over. As someone who has used Google Universal Analytics for the past 10 years, this change has been difficult to deal with. The previous platform provided marketers with easy-to-use reports in a snap. It’s easy to develop a love-hate relationship with Google … Read more
I know, my poor link builder n00bs. It is brutally out there. But I have you! I am Bibi the Link Builder and have always been building backlinks. I’ve trained a bunch of curious newbies for my agency and other link building teams, so I know what you’re going through. Let me share with you … Read more
The key word is that it is both dying and thriving at the moment. You play a key role in shaping our strategies. Additionally, they are a core part of how the most popular form of digital marketing (search) works. However, their mechanics have undeniably changed over the years. Visual content is becoming increasingly popular … Read more
OpenAI has discontinued its AI classifier, a tool used to identify AI-generated text, after criticism of its accuracy. The termination was subtly announced via an update to an existing blog post. OpenAI’s announcement reads: “As of July 20, 2023, the AI classifier will no longer be available due to its low accuracy. We are working … Read more
Google has announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs to better respond to unique business needs. Advertisers saw an average 15-20% increase in conversions after switching to a unified campaign strategy. Keywordless … Read more
The internet is a constantly evolving virtual universe with over 1.1 billion websites. Do you think Google can crawl any website in the world? Even with all the resources, money, and data centers that Google has, the company can’t even crawl the entire web — and it doesn’t want to. What is a crawl budget … Read more
To encourage users’ creativity and self-expression, TikTok has announced the expansion of text posts on its platform, thereby diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature offers space for written creativity previously limited to comments, captions and videos. Text posts represent the … Read more