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Data-Driven Decision Making: How a B2B Marketing Consultant Can Help Your Business

In today's fast-paced world, data is everywhere. But how can it help your business? This is where a B2B marketing consultant comes into play. It transforms data into actionable insights. These insights can refine marketing strategies. Imagine making decisions that are informed and strategic. A consultant’s expertise ensures your approach is data-driven. They offer tools […]

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Reddit post hits Google in 5 minutes

Google's Danny Sullivan disputed claims made in a Reddit discussion that Google favors Reddit in search results. But one Reddit user's example proves that it's possible for a Reddit post to hit the top ten search results within minutes and actually move up to #2 a week later. Discussion about Google preferring Reddit A Reddit […]

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Fospha’s insights on unlocking eCommerce growth in 2024

Staying at the forefront of the ever-evolving e-commerce landscape requires constant adaptation and strategic insights. The Fospha State of eCommerce Report for Q1 2024 brings valuable data to the forefront and gives marketers, advertisers, business owners and agencies in the eCommerce industry guidance on where to direct their efforts to achieve maximum return on investment. […]

3 mins read

The role of keyword research services in targeting the right audience

Keyword research is an essential aspect of digital marketing and search engine optimization. This involves identifying and analyzing relevant keywords. These can help improve a website’s visibility and ranking. Effective keyword research has become crucial for businesses. Keyword research services can then provide valuable insights into search behavior. It brings with it different roles that […]

6 mins read

What is it and why should you care?

Amazon, a name almost synonymous with online commerce, is now opening its doors to lead-generating industries. It offers the opportunity to leverage unprecedented audience targeting capabilities. Currently, the platform offers display-only advertising campaigns – but even with this limitation, it offers businesses significant opportunities to engage with potential customers. In this article, we want to […]