Avoiding keyword cannibalization between PPC and organic

Organic search (search engine optimization) and paid search (or pay-per-click) initially have enough technical subtleties and strategic aspects. Keyword cannibalization is a problem that can make it even more difficult – and one that can be overlooked if your search engine optimization (SEO) and pay-per-click (PPC) efforts are siled, contained in separate teams, or on … Read more

GA4 introduces new option for redacting personal data

Google has released new documentation for the GA4 data redaction feature, which prevents personally identifiable information (PII) from being accidentally sent to Google. This makes it easier to comply with data protection laws and Google’s own policies. What’s notable about this feature is that it is enabled by default for new properties added to GA4, … Read more

5 Google Analytics Reports Every PPC Marketer Must Know

Whether you like it or not, the Google Analytics 4 migration deadline is over. As someone who has used Google Universal Analytics for the past 10 years, this change has been difficult to deal with. The previous platform provided marketers with easy-to-use reports in a snap. It’s easy to develop a love-hate relationship with Google … Read more

7 link building tips for beginners

I know, my poor link builder n00bs. It is brutally out there. But I have you! I am Bibi the Link Builder and have always been building backlinks. I’ve trained a bunch of curious newbies for my agency and other link building teams, so I know what you’re going through. Let me share with you … Read more

How important is the keyword in paid search?

The key word is that it is both dying and thriving at the moment. You play a key role in shaping our strategies. Additionally, they are a core part of how the most popular form of digital marketing (search) works. However, their mechanics have undeniably changed over the years. Visual content is becoming increasingly popular … Read more

OpenAI disables faulty AI detector

OpenAI has discontinued its AI classifier, a tool used to identify AI-generated text, after criticism of its accuracy. The termination was subtly announced via an update to an existing blog post. OpenAI’s announcement reads: “As of July 20, 2023, the AI ​​classifier will no longer be available due to its low accuracy. We are working … Read more

Google recommends a performance max upgrade for DSA and GDA

Google has announced two voluntary upgrades to Performance Max for Dynamic Search (DSA) and Google Display (GDA) advertisers. The AI-driven platform optimizes performance across channels by allowing users to customize their inputs to better respond to unique business needs. Advertisers saw an average 15-20% increase in conversions after switching to a unified campaign strategy. Keywordless … Read more

How to manage crawl budget for large websites

The internet is a constantly evolving virtual universe with over 1.1 billion websites. Do you think Google can crawl any website in the world? Even with all the resources, money, and data centers that Google has, the company can’t even crawl the entire web — and it doesn’t want to. What is a crawl budget … Read more

TikTok introduces text posts to effortlessly engage with followers

To encourage users’ creativity and self-expression, TikTok has announced the expansion of text posts on its platform, thereby diversifying the content creation experience for its users. This new feature demonstrates TikTok’s commitment to social media innovation. The new feature offers space for written creativity previously limited to comments, captions and videos. Text posts represent the … Read more