In 2023, local SEO will become even more important for small and local businesses looking to grow their online presence.
In this post, we discuss three key checklist items that will help you improve your local SEO rankings and drive more traffic to your website. And don’t miss our super awesome bonus tip most people don’t know about.
Tip 1: Record videos for your most successful pages
Videos are a powerful tool for boosting your local SEO rankings.
They can help drive traffic to your website, and if done right, they can even show up in Google’s search results. Video search results are also localized, meaning your videos are more likely to show up in search results if you target a specific location.
One of the best ways to use video to boost your local SEO is Record videos for your top performing pages. This will help drive even more traffic to those pages and improve their rankings.
But remember, it’s important to give people the real you with an authentic voice. Don’t just post ads. Show testimonials and reasons why you are different.
Tip 2: Make sure your website includes an option to text someone
About 60% of website traffic comes from mobile devices, so it’s important to make sure your website is mobile-friendly.
One way to do this is to add an option for people to text you right from your website. This is especially important for local businesses as it is easy for potential customers to reach you.
If you don’t have that option, how many people on a phone will skip your listing and click on someone else’s listing?
Make sure you don’t miss out on any potential business by not having this simple feature on your website.
Tip 3: Don’t be afraid to reveal secrets
Most of the time, people are looking for a local business that fits their needs. The more information you can provide about your business, the more likely someone will trust you and reach out to you.
Don’t be afraid to share secrets like prices, services offered, and other helpful information.
Only about 32% of people want to talk to someone on the phone, so don’t make it difficult for them to learn more about your business.
Make sure there is plenty of information available on your website and other online platforms so potential customers can learn more about your business.
Bonus Tip 4: Get creative with your local SEO strategy
Geotag your images before uploading them to your Google business profile!
No really; Our bonus tip is to get creative with your local SEO strategy.
There are many ways to improve your local SEO ranking and not all of them are well known.
For example, you could try collaborating with other local businesses or influencers to increase your visibility. Or you can focus on creating high-quality, local content that resonates with your target audience.
These three checklist items and bonus tip will help you improve your local SEO rankings and drive more traffic to your website:
- Remember to use videos.
- Make your website mobile friendly.
- Pass on helpful information to potential customers.
- Bonus – Get creative with your local SEO strategy.