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In November 2021, Cisco’s International Advocacy staff hosted the primary ever Cisco International Advocate Awards occasion. We celebrated the top-performing buyer and companion advertising and marketing advocates in Cisco’s advocacy communities throughout ten classes—placing the highlight on the superb work they proceed to do for Cisco. We’re excited to carry you a particular Gateway Triangle podcast sequence, the place we get to know our International Advocate Award winners and listen to their tales!
Our first episode of this particular sequence highlights Dave Hughes, Head of Advertising and marketing at Perfect and the 2021 winner for our Associate Advocate of the 12 months award. Dave’s excellent participation in our companion advertising and marketing advocacy neighborhood, Advertising and marketing Velocity Voice, impressed our judges. Dave is one in every of our most concerned members within the Advertising and marketing Velocity Voice neighborhood, sharing invaluable insights about his advertising and marketing experience and supporting companions. Our staff was happy to acknowledge Dave for his contributions. Dave was simply as happy:
“I used to be delighted to win the award. What it mentioned to me was that the neighborhood doesn’t favor the larger gamers. It’s a neighborhood of people and in the event you’re supportive and acknowledge others, the neighborhood offers that again. Being a marketer in a know-how firm might be lonely, so it’s good that the neighborhood acknowledges folks like me who’re doing good issues, though they could not make headlines within the trade.”
A lean staff, and the worth of a companion neighborhood
Dave leads a small however efficient staff over at Perfect. His firm is behind a number of the largest community constructions within the UK together with Twickenham Stadium, residence of the English Nationwide Rugby Crew, and 22 Bishopsgate, the tallest constructing in London.
There are distinctive challenges when main a staff of solely two folks. Dave mentioned how he have to be selective and sensible in his efforts in order that he might be as efficient as potential. We requested him what his greatest problem is, engaged on a small staff. His response? Time. Dave defined he has to rigorously think about what applications he needs to run.
“The best worth of a program like Advertising and marketing Velocity Voice is that it helps signpost me to stuff that’s related and helps me perceive insights from individuals who is perhaps from bigger firms,” Dave mentioned. “I don’t have to waste time looking round for the precise content material and sources.”
Dave mentioned that traditionally, companion entrepreneurs have been centered on advertising and marketing communications and demand era applications. Nevertheless, he believes the position of name is a kind of issues that’s under-discussed within the companion neighborhood and within the channel general. He famous that he’ll be wanting into the right way to leverage the model of each Perfect and Cisco, shifting ahead.
Tune in subsequent time for extra from our Cisco International Advocate Awards 2021 winners!
Watch extra buyer advocate interviews
You would possibly take pleasure in this interview with our buyer advocate, Pierce Vasale.
Be a part of us!
For these Cisco clients who haven’t but joined our advocacy neighborhood, think about doing so. You’ll be capable to:
- Join with friends in a gamified, on-line neighborhood
- Have a chance to satisfy with Cisco’s executives
- Share your suggestions, questions, and greatest practices
- Get entry to ‘insider’ content material and sources
- Develop your skilled and private model
- Amplify your organization’s success story with Cisco know-how
Able to get began? Head over to the neighborhood and say whats up!
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