Conductor, a leading organic marketing platform for businesses, has acquired European-based competitor Searchmetrics to accelerate its expansion into the European market.
Following the acquisition of ContentKing in 2022, the acquisition of Searchmetrics further strengthens Conductor’s position in the industry.
Conductor CEO and co-founder Seth Besmertnik said the acquisition would bring the best of Searchmetrics to Conductor and its mutual clients:
“Since we started Conductor, Searchmetrics has been a competitor, with a strong data foundation and a strong presence in the European market. We look forward to bringing the best of Searchmetrics to Conductor and our now mutual customers. Our goal is for customers to benefit from this acquisition by delivering greater product value globally.”
Searchmetrics CEO Matt Colebourne expressed his excitement about the company joining Conductor, calling it the “definite global leader”:
“Conductor is the undisputed leader in SEO. For years we have admired their commitment to innovation for customers and their efforts to foster a vibrant and rewarding workplace culture for employees. By joining Conductor, we bring the best of what we do with a large European customer base and solidify Conductor as the definitive global leader. We can’t wait to build more for customers in the future.”
Ken Ogenbratt, Searchmetrics’ chief financial officer, said the acquisition is a “defining step” for the SEO industry as the two companies move forward as partners and have the opportunity to bring even more value to clients.
With this acquisition, Conductor continues its commitment to create a single, global platform that integrates all parts of the SEO workflow.
With Searchmetrics’ strong European presence and solid customer base, the acquisition will significantly accelerate Conductor’s growth in Europe.
Conductor has completed its second acquisition in a year with the purchase of Searchmetrics, following the company’s significant funding round from Bregal Sagemount in 2021.
This acquisition is seen as a sign of Conductor’s recent growth. It is expected to cement its position as a leading player in the SEO space by combining the strengths of both companies for their mutual clients.
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