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Tomorrow, April 27, 2022, Google will formally sundown the outdated Google AdWords API. Google has given us a 12 months lead time with this discover, and the day is coming tomorrow the place the AdWords API will cease being totally supported. As an alternative, use the Google Adverts API, which is at the moment as much as model 10 and first went out of beta over two years in the past.
AdWords API going away. Once more, the AdWords API can be going away tomorrow. Google posted about this a 12 months in the past saying “in case you are a developer at the moment utilizing the AdWords API, it’s worthwhile to improve to the Google Adverts API by April 27, 2022. On that date, the AdWords API will sundown and requests to the AdWords API will fail.” Google added that “with Google Adverts API v7, we reached characteristic parity with the AdWords API making it potential for all builders to improve with a number of exceptions listed on the prime of the Migrating Options information.” Google is now as much as model 10 of the Google Adverts API.
Google Adverts API. You may entry the Google Adverts API over right here. The Google Adverts API is the trendy programmatic interface to Google Adverts and the following era of the AdWords API. It allows builders to work together immediately with the Google Adverts platform, vastly rising the effectivity of managing giant or complicated Google Adverts accounts and campaigns.
You may be taught extra about migrating, in case you have not carried out so, over right here.
Why we care. We hope none of you studying this nonetheless use the outdated Google AdWords API, however in case you are, this can be a discover that it’ll now not be supported tomorrow. Google stated that each one requests fail at a fee of ~25% till Could 31 and you may resubmit failed requests however it is best to as a substitute improve to the Google Adverts API.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming staff for SMX occasions. He owns RustyBrick, a NY based mostly net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry will be adopted on Twitter right here.
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