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A new report shows that AI overviews (AIOS) in Google’s search results are unusual, but the visibility and usage operations have a significant impact.
The study by Authoritas examines how generative AI overviews influence organic search performance. In December, the team analyzed search data for 10,000 keywords in seven US industries.
The report underlines the growing effects of AI overviews and explains trends, user intentions and the search volume levels that trigger AI-controlled results.
Key results
1. AI overviews appear in less than a third of the search queries
AI overviews appeared for 29.9% Of the 10,000 keywords examined, but only invented 11.5% of the total search volume.
Keywords with a high volume have less likely a AI overview than search terms with medium range with monthly search quantities between 501 and 2,400. Around 42% The keywords in this middle class contained an AI overview.
Get away: While AI overviews in the overall presence are limited to search engine results (SERPS), you are more common when querning with medium volume. This indicates that there are opportunities in areas with less competition.
2. Industry and user intentions are important influencers
Telecommunications had the highest percentage of keywords associated with AI overviews 56%While beauty and cosmetics had the lowest 14%.
Queries that aimed at solving problems or asking specific questions most often solved Ki overviews from 74% And 69%respectively.
Conversely, navigational queries such as the search for a specific website rarely led to AI overviews. This shows that AI overviews focus more on general information than on direct navigation.
Get away: Contents that answer questions or solves problems appears more in AI overviews. Brands in simpler industries should examine topics in which complexity or the perceived risk acts research.
3 .. Non-brand terms that are more likely to produce AI overviews
Around 33.3% From non-brand seek inquiries, show a AI overview, while only 19.6% do of search for brands.
Brand searches usually come closer to the purchase, but AI overviews for information brand queries can still help people see a brand.
Get away: AI overviews can slow down the purchase process of potential customers, but can help how users recognize a brand in the early and medium decision.
4. Influence on traditional organic results
If you expand the AI overview to desktop by clicking on “Show more”, the page moves by about 220 pixels. This shift often lowers the organic search results on the screen.
On mobile devices, only one or two organic listings without scrolling are visible, which makes it more difficult for SEO professionals.
Get away: Since AI overviews occupy an important space at the top of the search result, brands have to find paths to remain visible. You should focus on appearing in the reply links of the AI overview and the regular organic results below.
5. Overlap with traditional rankings
High-ranking urls are probably in AI overviews, but that’s not always true.
About half of the top ranking pages are contained in AI overviews, and some pages outside the top ten may also appear.
Selected sections often coexist with AI overviews. If you have a presented snippet, there is a better one than 60% The chance they are also mentioned in the AI overview.
Get away: A high rank or a snippet does not guarantee a Ki overview -Link, but optimization for them can improve your chances. To remain competitive, they continue to produce clear and relevant content.
6. Trust & Ymyl (your money or your life) topics
Websites that are known for your specialist knowledge, especially in financial and health care, are often included in AI overviews.
Despite strong ranking lists in the search results, websites such as Reddit and Quora in Aios are mentioned less frequently.
Get away: Websites with reliable voices, verified information and trustworthy content are probably given in AI overviews.
Diploma
AI overviews are still relatively new, but their effects are significant, especially for common or problem-solving issues.
If your website is located in an industry and requires detailed research or high missions, you may see more AI overviews and harder competition for top quotes.
Even if you don’t see many AI overviews in your region now, this can change if Google improves its language models and collects more user information.
There are two main problems for SEOs and advertisers:
- Determine which terms or user intentions attract AI overviews and adapt your content or advertising strategies accordingly.
- Further concentrate on essential practices, e.g. B. the optimization for snippets and EEAT signals. This increases your chances of being quoted in the context of the AI overview.
The full study and the accompanying white paper offer more detailed insights into the appearance of AI overviews.
