How agency Studiogusto runs e-commerce for luxury brands

In the Success Stories section of the Ecwid Blog, we post the true life Stories from business owners who power their online stores with Ecwid by Lightspeed. Here you can meet other entrepreneurs and learn how to build a thriving business with Ecwid.

Today we would like to introduce you to Studiogusto, an international creative agency. They shared how they use Ecwid by Lightspeed when creating a digital presence for luxury brands.

Read on to learn more about ecommerce for premium brands and how to use Ecwid by Lightspeed if you’re an agency and not a business owner.

Get to know Studiogusto

As a creative agency, Studiogusto has built up a solid know-how in the Made in Italy luxury sector. They offer services for premium brands aiming at a worldwide market. Studiogusto’s projects have received numerous international awards. The agency was included in the Top 10 Global Best of “Agency of the Year 2020” by the CSS Design Awards.

Studiogusto focuses on the rapid development in the field of digital and new media channels. In the global market and communications scene, we are considered a boutique agency with a focus on excellence. Daniele Milana, Digital Project Manager at Studiogusto

The agency does everything: art direction, content creation, brand building, web and development services, digital strategy and social media management, as well as photo, video and motion.

Studiogusto has worked with many renowned brands

As part of their web services, they create online stores for luxury items Brands – some of which were created with the help of Ecwid by Lightspeed.

E-commerce solutions for luxury brands

Since Studiogusto mainly works with premium brands, they focus on high performance, design oriented, and experimental projects for their customers.

Creating a digital presence usually starts with a website, which often means adding an online store. The agency needed a simple yet highly customizable e-commerce solution that could be deployed across a variety of product niches. That’s where Lightspeed’s Ecwid came in.

We first started using Lightspeed’s Ecwid for our projects a few years ago. We loved its simple logic and the clear, Easy to use CMS. Daniele Milana, Digital Project Manager at Studiogusto

Studiogusto used Lightspeed’s Ecwid to add online stores to the websites they built with WordPress, ReactJS, NextJS and NetlifyCMS. Since Ecwid stores seamlessly integrate with any website and mimic website design, the process was straightforward.

Here are a few examples of online stores that Studiogusto created using Ecwid by Lightspeed:

An online store for Rometti, a luxury ceramics brand that creates eclectic works of art that fuse cultural symbolism, functionality and design.

The Rometti online shop by Studiogusto

An online shop for Interni, an international company specializing in designer furniture, interior design and project management.

The Interni online shop by Studiogusto

The tools that Studiogusto recommends

We asked Studiogusto which Ecwid by Lightspeed tools they could recommend to other agencies or business owners. Here are some of their recommendations:

Product filters for easier searching in a store

When you run one multi-brand Store with a diverse inventory, you need product filters to provide an excellent shopping experience. Filters help customers find what they’re looking for faster and make them more likely to buy your products.

If you look at the Rometti website, you might notice that you can filter products in the online store by price and designer. Ecwid’s product filters can do even more! They allow customers to refine their search by category, availability, special offers, brands, colors, sizes and more.

Product filter from Ecwid in the Rometti online shop

Shop visitors can use product filters on both category pages and the search page. On the Rometti website, product filters are enabled on the shop page.

With Ecwid by Lightspeed, every business has a convenient shopping experience at its disposal. Be sure to enable product filters so customers can easily shop from your store.

Customize an online store using Ecwid’s API

Studiogusto creates complex websites out of the box design, they prefer to work with Ecwid’s API platform to add a custom online store to a website. They used it for both the Rometti and Interni websites.

Aside from exquisite storefront design changes, you can use Ecwid’s API platform to add various additional features to your online store such as: B. Integrations with third page Services (shipping companies or payment gateways), advanced sales reports, fast data migration when moving from one store to another platform and more.

The Iterni online store boasts out of the box Design options for product pages

Working with Ecwid’s API platform requires programming skills. If you have them, go for it! If not, that’s no problem all our The customization team will be happy to help you. Just send your request and we will offer you the best solution for your business. By the way, Ecwid customers get 2 and 12 hours of free customization with the annual Business and Unlimited plans, respectively.

How this store saves hundreds of hours of work with a large catalogue
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Share your story

Studiogusto plans to continue using Ecwid by Lightspeed for projects that need a simple yet customizable eCommerce solution. You too can optimize your online shop according to your wishes like – be it with built-in Tools, Ecwid’s API platform or ours in the house Customization Services.

If you’re inspired by Studiogusto and want to share your experiences building or running an online store with Ecwid by Lightspeed, we’d love to hear from you. Reach a blog at ecwid dot com and we’ll take it from there!