ChatGPT can, among other things, write marketing texts, participate in dialogues and generate code. But can the artificial intelligence tool help online stores increase sales?
Let’s take a look.
There seem to be thousands of ways to enlist ChatGPT’s help. The easiest way is to tell him what you want as if you were talking to a human. Example: “Write an email telling your customers everything is on sale until February 10th.”
Generalized commands may result in irrelevant output – ChatGPT may name products you don’t offer if not specified in the request. So be prepared to edit answers.
ChatGPT conversion driver
Better bullet points. Armed with nothing but a manufacturer description, the tool can liven up bullet points.
I fed ChatGPT Epson’s highlights for the RapidReceipt scanner and instructed it to “rewrite these bullet points to be more exciting”.
- epson: High-performance scanning at an affordable price.
- ChatGPT: Experience lightning-fast scanning at an unbeatable price.
- epson: Automatically extracts and categorizes data from receipts and invoices.
- ChatGPT: Effortlessly extract and organize important data from receipts and invoices with just one click.
- epson: Backs up important business and tax data.
- ChatGPT: Keep your business and tax information safe and accessible.
- epson: Found receipts could mean found money.
- ChatGPT: Discover hidden savings by digitizing and organizing found receipts.
- epson: Turns paper documents into searchable and editable PDFs.
- ChatGPT: Turn paper documents into easily searchable and editable PDFs.
ChatGPT’s suggestions aren’t perfect, but they do include impulse triggers and customer-focused dialogue.
Personalized answers. ChatGPT can be extended upon simple request. Here’s an example of a buyer upselling.
Entry: Tell Susan we no longer have the black 12-cup stand mixer, but the 14-cup stand mixer is available and sells for $219.
ChatGPT: hello susan I wanted to get in touch regarding the food processor you are interested in. Unfortunately, the black 12 cup stand mixer is currently out of stock. However, I wanted to let you know that the 14 cup stand mixer is available and is currently on sale for $219. This larger capacity food processor gives you more flexibility in the kitchen and is perfect for large families or parties.
Please let me know if you have any questions or would like to take advantage of this offer and place an order for the 14 cup food processor.
Again, ChatGPT’s choice of words is sometimes awkward. So check carefully before sending.
A/B testing. Product names, email subject lines and more – ChatGPT can generate short and long variations to test with your audience. Ask ChatGPT to generate a fixed number of versions, or alternatively use the Regenerate Response button.
In the example below, note the use of marketing phrases such as “limited time offer” and “stay cozy” in email subject lines.
ChatGPT can generate email subject lines from a single command to facilitate A/B testing. Click on the image to enlarge it. Source: ChatGPT.
Product Recommendations. ChatGPT may offer product recommendation ideas based on a single purchase. Tell him: “Recommend other products after purchase a [product name].”
For example, if a customer’s order history only shows a generic soap dispenser, ChatGPT may list a shower basket, towels, lotion dispenser, and sanitizer spray as additional ideas.
Frequently asked Questions. ChatGPT can create all kinds of eCommerce FAQs, e.g. B. Shipping, returns and exchanges, warranty information and more. The tool can even identify common questions. Tell him, “Write down FAQs about shopping at an online store.”
Social Media Posts. Marketers are already putting ChatGPT on the social media test. The tool generates posts for the platform you specify and inserts emojis and hashtags.
Higher conversions
ChatGPT is new and evolving. According to its parent company OpenAI, ChatGPT cannot search the web and has “limited knowledge of events after 2021”.
The tool can collect and analyze data, but cannot create a publish-ready copy. It tends to repeat words and phrases and does not conform to any particular tone or suggested style. Beware of spelling and grammatical errors and unintentional plagiarism. The tool probably won’t understand your target audience and brand.
Nonetheless, ChatGPT can generate ideas, suggest alternative text, identify missed opportunities, and more. The result is more visitors and higher conversions.
